WorksheetsSports and Entertainment Marketing Yearly Review - Vocabulary
Total questions: 25
Worksheet time: 20mins
Fill in the blank: __________ is information gathered by directly questioning consumers about attitudes and preferences (ex: Focus group).
__________ is data collected by using reputable sources where you can compile information that may be useful (ex: US Census Bureau).
Secondary research
Primary research
Qualitative analysis
Experimental data
__________ are basic human characteristics such as age, income, and marital status that can be used to know your customer.
Demographics
Psychographics
Geographics
Behavioristics
The term for 'information about your customer's attitudes, opinions, and beliefs' is ________.
psychographics
demographics
geographics
sociographics
'Identifying customer needs and strategically deciding how to best meet those needs' is known as the ________.
Marketing Concept
Sales Orientation
Production Concept
Societal Marketing
The 'stages that any product or idea goes through from introduction to decline' is called the ________.
Product Life Cycle
Market Segmentation
Brand Equity
Consumer Behavior
A 'detailed explanation of the strategies to be used with regard to your product' is called a ________.
Marketing Plan
Sales Receipt
Invoice
Product Warranty
The 4P's of the marketing mix are _________?
Price, product, place, promotion
People, process, physical evidence, price
Planning, production, packaging, promotion
Profit, product, place, publicity
Examples of some hurdles that one may face when marketing products overseas include _________
cultural, language, food, sense of humor, color, currency differences, political risk, etc
easy access to all markets, uniform regulations, identical consumer preferences, stable political environments
lack of competition, universal product acceptance, no need for adaptation, consistent legal systems
guaranteed profits, no tariffs, identical marketing strategies, unlimited resources
Examples of people, places, events that would need marketing efforts in the sports and entertainment fields include _________.
individual performers or athletes, stadiums, special events, tournaments, sports leagues, etc
grocery stores, banks, hospitals, and schools
software companies, tech startups, and online retailers
government offices, law firms, and insurance agencies
The target market is _________.
The specific slice of the overall market that an organization decides to focus upon
A random group of people with no common characteristics
The entire population of a country
Any business that sells products
What is the business format that is generally attached to a resume and fills in the gaps of the resume for the hiring manager?
cover letter
reference letter
portfolio
thank you note
What is a way of "loaning" the use of your product or image to others for official business use called?
licensing
franchising
outsourcing
merchandising
What are the S and W of SWOT Analysis that deals with internal factors available to an organization?
What are the O and T of SWOT Analysis that deals with external factors faced by an organization?
opportunities and threats
objectives and targets
operations and tactics
obstacles and techniques
What is the term for the following definition? The overall image of the product, including product attributes, logo, customer attitudes toward the product, etc.
branding
packaging
promotion
distribution
What is the term for the following definition? Confidential product or business information that is stored by only a few key employees in order to safeguard the information.
trade secret
public domain
copyright
patent
What is the term for the following definition? Incorporating a concern for the environment into your marketing plan.
green Marketing
Digital Marketing
Guerrilla Marketing
Viral Marketing
__________ is identifying and planning for all of the contingencies that can occur.
risk management
resource allocation
quality assurance
cost estimation
__________ is the financial benefit of having an event in a particular location (increased sales of food, lodging, transportation).
economic impact
cultural exchange
environmental effect
social gathering
__________ is using a known product inside a movie or an event to gain attention and publicity for the product.
product placement
brand dilution
market segmentation
guerrilla marketing
__________ is the specific marketing function that deals with managing, and sometimes repairing a brand's image.
public relations
market research
advertising
sales promotion
Identify a few general strategies for drawing attention to products in sports and entertainment.
advertising, celebrity endorsement, social media presence, word of mouth, team spirit and community outreach, etc.
ignoring customer feedback, reducing product quality, limiting product availability, avoiding promotions
focusing only on traditional print media, avoiding digital platforms, not engaging with fans
eliminating all marketing efforts, relying solely on luck, avoiding partnerships
Why are new products important? (Fill in the blank)
Sources for new product ideas?
customers, competitors, employees
weather, seasons, climate
machines, robots, AI only
government, laws, taxes
