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WorksheetsAre You a Value-Driven Shopper?
Total questions: 10
Worksheet time: 5mins
What is currently the number one motivation for fashion purchases across all age groups?
a) Brand prestige
b) Affordability
c) Sustainability
d) Trendiness
By 2025, what percentage of the global apparel market is expected to come from secondhand sales?
a) 5%
b) 10%
c) 25%
d) 40%
Which age group is most likely to prioritise cost over brand?
a) 16–24
b) 25–34
c) 35–44
d) 45+
What term describes consumers who look for style without compromising their budget?
a) Early adopters
b) Luxury loyalists
c) Smart spenders
d) Eco warriors
Which theory best explains the shift from status-driven luxury buying to affordable alternatives like dupes?
a) The Experience Economy
b) Conspicuous Consumption (Veblen, 1899)
d) Diffusion of Innovation (Rogers, 2003)
Which buying group is most hesitant to shop secondhand despite being the top buyers of dupes?
a) Gen Z
b) Older Millennials
c) Baby Boomers
d) Gen X
What does ‘value’ mean to the majority (69%) of consumers surveyed?
a) Trendiness at any cost
b) Brand recognition
c) High quality for the price
d) Fast fashion deals
According to Pine & Gilmore (1999), how can brands enhance resale shopping?
a) By increasing online ads
b) By lowering quality standards
c) By creating immersive experiences
d) By copying luxury designs
Which theory explains why some consumers avoid secondhand fashion to fit in with others?
a) Diffusion of Innovation (Rogers)
b) Normative Social Influence
c) Conspicuous Consumption
d) Thematic Analysis
According to Diffusion of Innovation, resale shoppers are currently…
a) Innovators
b) Laggards
c) Early adopters or early majority
d) Traditionalists
