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WorksheetsDomestic Tourism Market Segments Quiz
Total questions: 10
Worksheet time: 5mins
What is meant by ‘Domestic tourism market segmentation’?
Dividing people based on country of residence
Grouping tourists by preferred destinations only
Grouping people with similar characteristics into segments with common travel patterns
Separating tourists by travel distance
Which of the following is NOT one of the five domestic tourism segments identified by the DTGS (2012–2020)?
Spontaneous Budget Explorers
High-Life Enthusiasts
Luxury Global Travellers
Seasoned Leisure Seekers
Who are Spontaneous Budget Explorers?
Aged 25–45, travel to boost social status
Aged 18–24, travel to escape monotony and seek adventure
Aged 35+, travel to educate their children
Aged 25–45, mostly white, travel as a way of life
New Horizon Families travel mainly to:
Boost their social image
Educate their children and spend quality time together
Explore luxury destinations
Escape the city with friends
High-Life Enthusiasts are known for:
Traveling for educational reasons
Seeking luxury experiences and boosting social status
Avoiding travel due to high costs
Traveling with large groups
Which tourism segment is described as mainly white, aged 25–45, without children, and views travel as a necessity?
New Horizon Families
High-Life Enthusiasts
Seasoned Leisure Seekers
Spontaneous Budget Explorers
What is true about Well-to-Do Mzansi Families?
They avoid travel to save money
They travel to escape the city and expose children to new experiences
They prefer luxury resorts over nature
They travel mostly for business
True or False: Each tourist segment has similar trip purpose, length of stay, spending habits, and travel timing.
True
False
True or False: Spontaneous Budget Explorers usually travel for business purposes.
True
False
How many trips per year do most of the DTGS-identified segments take on average?
1
2
3
5
