WorksheetsMarket Research and Customer Needs Worksheet
Total questions: 10
Worksheet time: 5mins
Which of the following is NOT shown in the images at the bottom of the page?
A stately home
A treehouse adventure park
A beach resort
A hotel/pub
Why is it important for organisations to understand the types of customers they attract?
To improve their marketing and services
To increase the number of buildings
To reduce the number of employees
To change their location
Which of the following is a way that travel and tourism organisations can cater to a large variety of customers?
By offering only one type of holiday
By offering a wide range of products and services
By focusing only on business travellers
By ignoring customer preferences
Who are described as a growing market in the travel and tourism industry?
Group travellers
Solo travellers
Family travellers
Business travellers
After restrictions were lifted, what was the general attitude of people towards travel?
People were not interested in traveling
People were keen to travel again
People preferred to stay at home
People only traveled for business
What does the image of people in protective clothing at the airport represent?
A fashion trend
The impact of the pandemic on travel
A movie scene
A sports event
According to Scenario 1, what type of accommodation do Mike and Pete prefer?
3 or 4 star self-catering accommodation
Luxury 5 star hotel
Camping site
Hostel
What is one requirement Mike and Pete have for their holiday accommodation?
Supervised daytime activities for children
Free breakfast every morning
A swimming pool only
A location in the countryside
Why do Mike and Pete want their accommodation to be within walking distance of restaurants, bars, and shops?
For convenience and easy access
Because they dislike public transport
To save money on food
Because they want to avoid sightseeing
What is the main concern for Kate when planning her trip to Berlin?
She is cautious and wants to explore her options
She wants to travel with her family
She is looking for the cheapest option
She wants to visit tourist attractions
