NEW
Font size
WorksheetsEstudio de Mercado (2781)
Total questions: 8
Worksheet time: 8mins
What is the purpose of a survey in market research?
A. To advertise products
B. To train employees
C. To collect information on customer preferences
D. To analyze competitors
Which method brings people together to discuss a product or service?
A. Interviews
B. Observational research
C. Focus groups
D. Product testing
What does data analysis in market research help identify?
A. Employee needs
B. Consumer behavior trends
C. Budget strategies
D. Taxes
Why do businesses segment their markets?
A. To avoid marketing expenses
B. To reduce product lines
C. To target specific consumer needs
D. To decrease staff
What might a clothing store learn from a customer survey?
A. Which suppliers are best
B. Which taxes apply to fabrics
C. What styles and price ranges customers prefer
D. How to hire models
What benefit does competitor analysis offer?
A. Revealing gaps in the market
B. Helping create contracts
C. Improving logistics
D. Lowering brand visibility
What is a major limitation of not conducting market research?
A. Excess inventory
B. Lack of design innovation
C. Making uninformed business decisions
D. High employee turnover
Why might a fast food company cancel a new item launch after research?
A. Too expensive to produce
B. Negative focus group feedback
C. Low brand awareness
D. High competition
