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Quiz on Lessons in the Service Sector

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What percentage of the national income do service industries account for in the United States?

a)

80%

b)

70%

c)

60%

d)

50%

2.

Which company is mentioned as having a strategic service vision that emphasizes employee development?

a)

Chase Manhattan Bank

b)

ServiceMaster

c)

Hartford Steam Boiler

d)

McDonald's

3.

What is the primary focus of the strategic service vision according to the text?

a)

Market expansion

b)

Maximizing profits

c)

Employee satisfaction

d)

Customer needs

4.

In the context of service companies, what does the term 'high-contact service' refer to?

a)

Services with low customer interaction

b)

Services requiring extensive marketing

c)

Services involving direct interaction with customers

d)

Services that are automated

5.

What is one of the key elements of a strategic service vision?

a)

Supply chain management

b)

Target market segment

c)

Product manufacturing

d)

Financial forecasting

6.

Which of the following is a common characteristic of high-performance service companies?

a)

Low customer interaction

b)

Focus on product sales

c)

Shared values among employees

d)

High employee turnover

7.

What does the Hartford Steam Boiler Inspection & Insurance Company emphasize in its service concept?

a)

Customer complaints

b)

Product variety

c)

High volume

d)

Cost reduction

8.

What is a significant challenge in maintaining quality in high-contact services?

a)

Standardization of services

b)

Cost control

c)

Variability in customer interactions

d)

Employee training

9.

Which of the following strategies is suggested for improving service quality?

a)

Limiting customer feedback

b)

Restructuring incentives

c)

Reducing employee visibility

d)

Increasing supervision

10.

What is the role of information in service industries as mentioned in the text?

a)

To enhance customer service

b)

To replace physical assets

c)

To increase employee turnover

d)

To reduce operational costs