WorksheetsMarketing 2 Unit 1.00
Total questions: 60
Worksheet time: 30mins
Marketers plans where they need to go and how to get there efficiently to
lay out their strategies
agree upon a goal
measure their success
achieve satsifying connection
For the strategy of conducting customer surveys, with tactics including
contacting customers and tabulating survey results, which of the following is the goal:
Improving this year’s sales training results by 7% over last year’s results
Improving this year’s customer satisfaction by 7% over last year’s ratings
Improving this year’s telemarketing skills by 7% over last year’s skills
Improving this year’s proposal writing by 7% over last year’s writing
Which of the following is a strategy for the goal of increasing this year’s website
sales by 9% over last year’s sales:Which of the following is a strategy for the goal of increasing this year’s website
sales by 9% over last year’s sales:
Printing the web address on company business cards
Including the web address in advertising
Letting people know the web address
Putting the web address on company vehicles
Which of the following is a tactic for the strategy of training customer service
staff to reach
the goal of improving this year’s customer service by 15% over last year’s:
Scheduling customer service training dates
Improving the customer waiting area
Increasing customer benefits
Offering customers a payment plan
A goal can be evaluated to determine its
advantage.
progress.
success
benefit
Sawyer is a marketer who is planning his strategy. He most likely wants to choose
a route that is
reasonable.
easy.
straight.
efficient.
Which of the following is an important characteristic of marketing tactics:
The tactics should support the marketing mix.
The tactics should line up with marketing strategies.
The tactics should focus on customers.
The tactics should bring in enough money.
A firm’s strategy is important because it shows
how its goal will be reached.
how its prices will be lowered.
how its tactics will be organized.
how its marketing mix will be
blended.
To select the best strategy available to them, marketers should consider
how to get their product into more customers’ hands.
how the marketing concept applies to their situation.
resources needed to research and develop their product.
when they want promotional messages delivered to customers.
Franklin is a marketer who has selected what he thinks is the best strategy. What
should he
do next?
List the available resources
Determine the final deadline
Set aside the needed funds
Apply the marketing concept
Which of the following is the most likely obstacle for a marketer to encounter:
A social media campaign might succeed.
Profits might increase.
A competitor might create an inferior product.
Government regulations might change.
Which of the following is the best description of the marketing mix:
A combination of the four elements of marketing
An element of marketing that puts a product in the right place at the right time
A method of determining what a marketer wants to achieve
A strategy that serves as a guide
Which of the following questions might marketers ask when they are working on
the product element of marketing:
How much should the product cost?
Where should the product be sold?
What level of quality should be produced?
What media should be used to promote the product?
Which of the following things might a marketer do to achieve the company’s
pricing objective of raising the product’s value in the customer’s eyes:
Decide how to package the product
Ask a higher price for the product
Lower the product’s price
Order more of the product
Balancing value and satisfaction for the customer is part of which element of
marketing?
Promotion
price
product
place
Diana is deciding how much of a product to order and which firms to involve in
the process.
She is working on the __________ element of the marketing mix.
promotion
product
price
place
To get a selected product in the right place at the right time, marketers often ask
themselves which of the following questions:
Should we offer a warranty for our product?
How should we package our product?
Where should we make our product available?
What forms of payment should we accept?
Which element of marketing refers to the various types of communication that
marketers use to inform, persuade, or remind customers of their products?
promotion
product
price
place
If a marketer changes one marketing mix element, they should expect that the
__________
will also change.
strategy
product quality
goal
other elements
Before customizing the marketing mix, marketers should
select the strategy.
decide the price.
choose the vendors.
pick the product.
The 4P's of marketing consist of Product, Price, Place, and:
Consumer
Cost
Promotion
Convenience
Which of the following is a component of the 4C's of marketing?
Product
Price
Promotion
Customer
In the 4P's, "Place" refers to:
The cost of the product
Where the product is sold
How the product is promoted
The features of the product
How does "Cost" in the 4C's differ from "Price" in the 4P's?
"Cost" focuses on the seller's expenses
"Cost" considers the consumer's expense to satisfy the want/need
"Cost" and "Price" are interchangeable
"Cost" includes only production costs
Which of the following best describes "Convenience" in the 4C's?
Product features
Distribution and accessibility
Promotional strategies
Pricing tactics
"Communication" in the 4C's is most closely related to which of the 4P's?
Product
Price
Place
Promotion
The 4C's marketing model emphasizes:
The seller's perspective
The buyer's perspective
Product development
Pricing strategies
Which is a method for identifying consumer wants and needs?
Production costs
Market research
Pricing strategies
Distribution channels
Which of the following is NOT a component of the 4Cs?
Communication
Convenience
Cost
Product
Which of the following is a component of the 4Ps?
Consumer
Communication
Price
Convenience
What is the focus of "Promotion" in the 4Ps?
Product design
Pricing strategies
Advertising and sales tactics
Distribution logistics
What is the focus of "Customer" in the 4Cs?
Product features
Consumer wants and needs
Pricing strategies
Distribution channels
Which model considers "Clarity, Consistency, Competitiveness, and Credibility?"
4P's
4C's (Communication Element)
Both the 4P's and 4C's
Neither the 4P's nor 4C's
Which of the following is a goal of the 4C's?
Profit maximization
Customer satisfaction
Product differentiation
Cost reduction
Which of the following is a goal of the 4P's?
Understanding Consumer behavior
Utilizing customer insights
Balancing costs for profitability
Analyzing consumer feedback
"Accessibility" is a component of which of the 4C's?
Communication
Convenience
Consumer
Cost
Which of the following is a type of cost in the 4C's model?
Product cost
Promotion cost
Place cost
Price cost
Which of the following is a method for identifying wants and needs?
Analyzing Consumer Behavior
Analyzing promotion
Analyzing place
Analyzing price
Which of the following is a component of the communication element?
Clarity
Convenience
Consumer
Cost
Which of the following is a component of the cost element?
Clarity
Convenience
Consumer
Pricing Strategies
A marketing plan is designed to attract target customers through a set of
workshops.
strategies.
rules.
acquisitions.
Which of the following is a common reason for writing a marketing plan:
To replace a business plan
To hire a new company president
To enter a new target market
To announce a merger
Which of the following is a true statement about marketing plans:
They require a lot of time and effort to write.
They are important only for new businesses.
They are internal documents written for management.
They work best for big companies.
Marketing plans help marketers understand past decisions and outcomes better so that they can avoid
repeating past mistakes.
writing new marketing plans.
explaining problems to management.
losing market share.
Marketing plans help marketers understand target market(s) better because
they require personal interviews with people in the target market(s).
without a marketing plan, a company has no target market.
most of the marketing plan is about the target market(s).
they require a great deal of research into the target market(s).
A marketing plan forces the marketing team to put its goals in writing, making those goals
less specific.
easier to remember.
better than those of competitors.
less risky.
How does a marketing plan affect the way the marketing team plans its strategies?
The team has more difficulty planning strategies.
The team can plan strategies more quickly.
The team can plan strategies with more precision.
The team can plan strategies up to 10 years in advance.
Which of the following is an important benefit of marketing plans:
They develop exciting products.
They help recruit quality employees.
They ensure a yearly profit.
They can help obtain funding.
Which of the following is a true statement about marketing-plan formats:
They vary from business to business.
They must be double-spaced.
They must include charts and graphs.
They must put situation analysis before desired target market.
What is the purpose of the executive summary in a marketing plan?
To list marketing objectives
To describe the desired target market
To assess the company’s current marketing situation
To serve as an introduction
Which of the following should be included in a marketing plan’s executive summary:
A description of the target market(s)
The names and numbers of marketing team members
The organization’s mission statement
A SWOT analysis chart
Which of the following components serves as a snapshot of the business’s current marketing situation:
Marketing strategies and programs
Situation analysis
Desired target market
Marketing objectives
Which of the following is often included in a marketing plan’s situation analysis:
Performance standards for implementing the plan
A list of the proposed strategies and programs
A list of the company’s marketing objectives
A SWOT analysis chart
Which of the following is a true statement about the desired target market section of a marketing plan:
It is not included in every marketing plan.
It is the foundation for the entire marketing plan.
It includes information on marketing objectives.
It includes most of the company’s financial data.
Which of the following words describes an ideal marketing objective:
Broad
Comprehensive
Measurable
Open-ended
The marketing objectives section of a marketing plan includes information about
the company’s finances.
the desired target market(s).
potential issues the marketing team must overcome.
marketing strategies and programs.
What purpose does the longest section of the marketing plan serve?
To explain information with charts and graphs
To outline marketing strategies and programs
To detail financial plans and expenses
To explain performance and implementation procedures
Where in a marketing plan would a business discuss how it plans to communicate with its customers?
Marketing objectives
Situation analysis
Executive summary
Marketing strategies and programs
What section of the marketing plan includes information about expected results?
Performance and implementation
Appendix
Situation analysis
Desired target market
Which of the following items might be included in a marketing plan’s appendix:
A list of marketing objectives
A product photograph
The organization’s mission statement
A SWOT analysis chart
