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End-Digital Marketing

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What does SEO stand for?

a)

Social Email Options

b)

Site Engagement Operation

c)

Search Engine Optimization

d)

System Efficiency Online

2.

Which platform is best for creating social media graphics quickly?

a)

Photoshop

b)

Excel

c)

Zoom

d)

Canva

3.

What is a commonly recommended social media posting ratio of Value/Engaging content to Promotional content?

a)

1:1

b)

4:1

c)

3:2

d)

2:3

4.

What tool helps you track website visitors and their behavior?

a)

Google AdSense

b)

Google Tag Manager

c)

Google Looker Studio

d)

Google Analytics

5.

Why are tools like Photoshop necessary even if Canva is available?

a)

Because Canva doesn’t support text editing features

b)

Because Photoshop is easier to use than Canva

c)

Because Photoshop supports large-format, high-resolution files

d)

Because Canva is only available on mobile

6.

What does "CRO" stand for in digital marketing?

a)

Conversion Rate Optimization

b)

Creative Resource Optimization

c)

Customer Retention Offer

d)

Campaign Review Objective

7.

Which tool is commonly used to research SEO keywords?

a)

Google Search Console

b)

Ubersuggest

c)

Google Tag Manager

d)

Google Trends

8.

What is “remarketing”?

a)

Sending product samples to influencers

b)

Showing ads to people who already visited your site

c)

Showing ads to new users only

d)

Reposting old content

9.

Which of the following is NOT a social media scheduling tool?

a)

Buffer

b)

Notion

c)

Meta Business Suite

d)

Later

10.

What tool helps create custom dashboards for reporting?

a)

Mailchimp

b)

Google Ads

c)

Google Looker Studio

d)

Hotjar