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Writing for the media

Total questions: 12

Worksheet time: 4mins

Name
Class
Date
1.

What is the primary obligation of journalism according to Kovach and Rosenstiel?

a)

Entertainment

b)

Truth

c)

Profit

d)

Popularity

2.

What is the essence of journalism as described in the test?

a)

Speed

b)

Verification

c)

Opinion

d)

Creativity

3.

From whom must journalists maintain independence to avoid harm, according to ethical journalism principles?

a)

Their editors

b)

The government

c)

Those they cover

d)

Advertisers

4.

What is the first paragraph of a news story called, and what key questions does it typically answer?

a)

Conclusion, who and why

b)

Lead, who, what, when, where, why

c)

Summary, what and when

d)

Introduction, where and how

5.

What structure is most commonly used in hard news writing, and how does it differ from the approach in feature stories?

a)

Chronological, differs by using flashbacks

b)

Inverted pyramid, differs by starting with an anecdote

c)

Narrative, differs by focusing on data

d)

Outline, differs by adding visuals

6.

What are two techniques a reporter might use to enhance storytelling in feature stories?

a)

Descriptive narration and extended quotes

b)

Short sentences and statistics

c)

Headlines and subheadings

d)

Timeliness and conflict

7.

What news value refers to how recent an event is, and what value involves conflict or tension that draws attention?

a)

Prominence, proximity

b)

Timeliness, conflict

c)

Relevance, tragedy

d)

Impact, balance

8.

What ethical principle requires journalists to admit and correct mistakes when they happen?

a)

Integrity

b)

Transparency

c)

Accountability

d)

Fairness

9.

When writing for broadcast media, what should writers avoid using, and what should they focus on instead?

a)

Avoid jargon, focus on passive voice

b)

Avoid long or complex sentences, focus on active voice

c)

Avoid simplicity, focus on technical terms

d)

Avoid clarity, focus on lengthy explanations

10.

What are three challenges affecting ethical reporting in Nigeria as mentioned in the test?

a)

Technological issues, funding, and censorship

b)

Political interference, lack of resources, and pressure to publish news before verifying it

c)

Media competition, legal restrictions, and public apathy

d)

Training gaps, equipment shortages, and international influence

11.

What role must journalism play in a democracy, as stated in the test?

a)

Entertain the public

b)

Act as a watchdog, holding the powerful to account

c)

Promote government policies

d)

Focus on profit generation

12.

What principle do journalists breach if they accept bribes or kill stories for money, according to the test?

a)

Fairness

b)

Integrity

c)

Transparency

d)

Objectivity