WorksheetsMusic in the International Marketplace Quiz II
Total questions: 20
Worksheet time: 20mins
What was the role that the Korean government did to promote the success of the Hallyu Movement?
Create national policies on Hallyu to promote the cause
Increase migration to European countries
Improve food securities
Continue to only focus on heavy machinery and chemicals revenue
Rely on foreigners to be interested on Hallyu
Artist management -----Booking Agent-----X-------Audience. What is the term (X) in the concert supply chain?
Distributor
Concert Promoter
Record Company
Retail Outlet
Manager
Who is the key-person provisions when on tour?
The person who takes responsibility of the show’s program
The person that manages the finances of your tour
The person that books the venues
The person that negotiates the transport
The person assigned to manage your tour for you
Which of the following is important in a niche tour?
Similar Taste
Diaspora Taste
Socioeconomic taste
Where the music is unnappreciated
Ethnic/Regional music
What is the term use to describe the “act of differentiating a brand in customer’s mind in relation to competitors in terms of attributes and benefit that the brands does and do not offer."
Segmentation
Targeting
Positioning
What is the term to described by Everett Rogers as a “discovered pattern of remarkably similar finding of the process in which individuals adopts a new idea”
Dimension Theory
Diffusion Theory
Differential Theory
Diamond Theory
Dopamine Theory
What is the type of segmentation that groups people in terms of their attitudes, values and lifestyle
Demographic
Age
Gender
Income
Psychographic
While a Joint Venture is a process where a business partners with a foreign firm to distribute and market overseas, what is a term for setting up your own unit overseas?
(a)
In calculating your cost-plus profitability, what is the value of X?
Profit (in local currency)= Retail Price- (Production cost)- (Distributer Percentage)- (X)-(Miscellaneous Cost)
Subsidy
Incentive
Grants
Tax
Risk
What is the document that specify the items you are sending?
Commercial Invoice
Packing List
Certificate of Origin
Distribution List
Invoice of Sales
Which of the following is the final stage of a product life cycle?
Born
Maturity
Growth
Decline
Plateau
What is the phase term X
(a)
Which of the following is based on ideas of standardized global marketing
It is simply mass marketing in a single country
It involves different marketing mix for a broad mass marketing
It has an appeal to have a lower marketing cost
Product adaptation is minimized and strategy of intensive distribution ensures that the product is available in the maximum distribution outlets
These are mainly like general concert tour t-shirts and main clothing brands like H&M
Al Ries and Jack Trout in Industrial Marketing magazine in 1969 mentioned that there are 7 different types of identified positioning. What is the type of positioning that "associates a brand with a user or class of users"
Use or User
Competition
Attribute or benefit
Quality and Price
Competition
Among the following, which are NOT the characteristics of innovation?
Relative advantage
Complexity
Compatibility
Divisibility
Commonality
What is the term of the movement that Korean Government built their economy policy under the ministry sport and tourism
(a)
Based on Siti Fatiha Yahya and Syarifah Nursyahidah Syed Annuar's book, what was the main success of K-pop?
Internet development
Government support
Promotion through local agencies labels
Korean-American war
University programs offering Korean language
What is the International Chamber of Commerce Advertising and Marketing code article that describes "Marketing communications should not denigrate or ridicule competitors or their products, other firms, or organizations or persons. Marketing communication should not make unjustifiable use of name, logo, or trademark of another firm or institution, and should not take undue advantage of the goodwill belonging to others."
Article 9: Identification and Transparency
Article 10: Marketer Identity
Article 12 and 15: Fair Competition
Article 19: Data Protection and Privacy
Article 23: Responsibility
Why is there a need for live performance
You get to understand what you audience like and dislike
You get to build confidence and showmanship
You get to connect with your listeners personally
You get to share your political views
You get to sell non-music material during your shows
The photo shows an ad for a confinement center. Which type of segmentation does this cover
(a)
