Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of one of the most famous fashion brands, Chanel. Her extraordinary influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Centur. Chanel was born in Saumur, France. When Coco turned eighteen, she left the orphanage, and the ambitious young girl took off for the town of Moulins to become a cabaret singer. During this time, Chanel performed in clubs in Vichy and Moulins where she was called "Coco." Some say that the name comes from one of the songs she used to sing, and Chanel herself said that it was a "shortened version of coquette, the French word for 'kept woman’. While she failed to get steady work as a singer, it was at Moulins that she met rich, young French textile heir Étienne Balsan, to whom she soon became an acknowledged mistress, keeping her day job in a tailoring shop. Balsan lavished on her the beauties of "the rich life": diamonds, dresses, and pearls. While living with Balsan, Chanel began designing hats as a hobby, which soon became a deeper interest of hers. "After opening her eyes," as she would say, Coco left Balsan and took over his apartment in Paris. Biographer Justine Picardie, in her 2010 study Coco Chanel: The Legend and the Life (Harper Collins), suggests that the fashion designer's nephew André Palasse—supposedly the only child of her sister Julie—may actually have been Chanel's child by Balsan. Chanel became a licensed modiste (hat maker) in 1910 and opened a boutique at 21 rue Cambon, Paris named Chanel Modes. Chanel's modiste career bloomed once theatre actress Gabrielle Dorziat modelled her hats in the F Noziere's play Bel Ami in 1912 (Subsequently, Dorizat modelled her hats again in Les Modes). In 1913, she established a boutique in Deauville, where she introduced luxe casual clothes that were suitable for leisure and sport. Chanel launched her career as fashion designer when she opened her next boutique, titled Chanel-Biarritz, in 1915, Coco dated some of my most influential men of her time, but she never married.

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