WorksheetsT5 AKPR2003
Total questions: 6
Worksheet time: 17mins
When deciding where to have dinner with your friends, which factor influences you the most?
A. Culture – I prefer places that reflect my cultural background or traditional food I grew up with
B. Subculture – I choose based on dietary needs like halal, vegetarian, or ethnic preferences
C. Social – I follow where my friends or influencers like to eat
D. Personal – I decide based on my budget, how hungry I am, or what I personally feel like eating
E. Psychological – I pick the place that gives me comfort, excitement, or lifts my mood
Which communication style do you prefer when giving feedback in a group assignment?
A. Direct and clear (low-context style)
B. Subtle and polite (high-context style)
C. Non-verbal cues – I use tone, facial expressions, or silence to express how I feel. (High-context)
D. Written and structured – I prefer to give feedback through written points so nothing is misunderstood. (Low-context)
Consumer culture teaches us that "you are what you buy." What do you think about that?
A. It’s true – What we buy reflects our identity and aspirations
B. It’s partly true – Sometimes, but people are more than just their purchases
C. It’s concerning – It promotes materialism and unhealthy comparisons
D. It depends – Consumer culture can be good or bad, depending on how we engage with it
E. I disagree – Who I am has nothing to do with what I own
Do you think materialism in consumer culture is good for society?
A. Yes – It drives economic growth, creativity, and innovation
B. No – It leads to people becoming materialistic, increased debt, and unrealistic expectations
Draw a rough version of Maslow’s Pyramid and place one product you own at each level.

Sketch your “ideal customer persona” for your favorite F&B brand.

