This refers to the use of different hues, shades, and tones to create visual interest, convey messages, and evoke emotions in various design projects.

These fonts are often used for printed materials such as books, newspapers, and magazines.

An area in the design that may appear different in size, texture, shape, or color to attract the viewer’s attention. Also known as DOMINANCE.

It means guiding the user’s eye to a predetermined path in a composition. Refers also to the DIRECTION of the stroke.

A combination of images and texts that convey a message to the audience.

A PERSON who is EXPERT combination of images and texts that convey a message to the audience.

A fixed point and is the building block of any visual form.

It is like a moving dot that can be straight or wiggly. It's a simple mark we use in art.

This also known as plane. Geometric shapes are angular, while organic forms are irregular.

Which of the following skills must be possessed by a graphic designer?

It is the visual tempo of a combination of elements when used repeatedly and with variation, it gives the feeling of organized movement.

This refers to the grouping of related elements together, creating visual relationships and organizing information in a clear and intuitive manner.

These are the visual elements that appear more than ONCE on an image or layout to create unity.

It is the lightness or darkness of a color. It is also referred to as “value of a color”. This is also one of the most powerful design elements.