WorksheetsBasics of Product Management 18-07-2025
Total questions: 25
Worksheet time: 8mins
Name
Class
Date
1.
Brand Evangelist
a)
A person who promotes a brand
b)
A person who creates a brand
c)
A person who manages a brand
d)
A person who criticizes a brand
2.
Face of the company
a)
CEO
b)
Marketing Manager
c)
Brand Ambassador
d)
Sales Representative
3.
Moment of Truth (for the company)
a)
When a customer buys a product
b)
When a customer uses a product
c)
When a customer recommends a product
d)
When a customer complains about a product
4.
What is the primary difference between a want and a need?
a)
A need is essential, while a want is discretionary
b)
A want is essential, while a need is discretionary
c)
A want is long-term, while a need is short-term
d)
A want is tangible, while a need is intangible
5.
Which of the following is an example of a service?
a)
A haircut
b)
A smartphone
c)
A book
d)
A car
6.
What is the term for the process of giving up something in return for something else?
a)
Exchange
b)
Transaction
c)
Purchase
d)
Sale
7.
Consumer's desire for a product or service backed by the ability and willingness to pay for it?
a)
Demand
b)
Need
c)
Want
d)
Desire
8.
What is the term for the combination of products that a company offers to its target market?
a)
Product mix
b)
Product line
c)
Product width
d)
Product depth
9.
What is the term for the number of product lines a company offers?
a)
Width
b)
Length
c)
Depth
d)
Breadth
10.
Which of the following is a component of the 7 Ps of marketing?
a)
Physical evidence
b)
Product
c)
Price
d)
Promotion
11.
What is the term for the process of creating a unique identity for a product or service?
a)
Branding
b)
Marketing
c)
Advertising
d)
Promotion
12.
What is the term for the number of products within a product line?
a)
Length
b)
Width
c)
Depth
d)
Breadth
13.
Which of the following is an example of a desire?
a)
Wanting to buy luxury watch to show off status
b)
Buying a new pair of shoes because you need them
c)
Buying a product because it is on sale
d)
Buying a product because it is recommended
14.
Process of communicating the value of a product or service to customers?
a)
Promotion
b)
Advertising
c)
Marketing
d)
Sales
15.
Which of the following is a benefit of branding?
a)
Increased customer loyalty
b)
Improved product quality
c)
Increased competition
d)
Reduced marketing costs
16.
Combination of advertising, sales promotion, public relations, and personal selling?
a)
Promotional mix
b)
Marketing mix
c)
Product mix
d)
Service mix
17.
Which is not a characteristic of services?
a)
Storability
b)
Tangibility
c)
Durability
d)
Perishability
18.
Process of managing the supply chain to deliver products to customers?
a)
Logistics
b)
Distribution
c)
Supply chain management
d)
Transportation
19.
Process of creating a product or service that meets customer needs?
a)
Product development
b)
Market research
c)
Marketing strategy
d)
Sales forecasting
20.
Which is not is a component of the marketing mix?
a)
Product
b)
Price
c)
Place
d)
Positioning
21.
Process of evaluating and taking care marketing activities?
a)
Marketing control
b)
Marketing planning
c)
Marketing strategy
d)
Marketing research
22.
Term for the process of communicating with customers through various media channels?
a)
Marketing communication
b)
Advertising
c)
Promotion
d)
Public relations
23.
Which of the following is a benefit of product differentiation?
a)
Increased customer loyalty
b)
Improved product quality
c)
Increased competition
d)
Reduced marketing costs
24.
Process of dividing a market into distinct groups based on demographic, geographic, or behavioral characteristics?
a)
Market segmentation
b)
Market targeting
c)
Market positioning
d)
Market research
25.
Creating and maintaining a brand's image and reputation through consistent messaging and visual identity?
a)
Brand management
b)
Product development
c)
Marketing research
d)
Advertising strategy
100 %
