What is the best form of marketing that a company can have?

Which is NOT one of the ten Stages of the Full Life Cycle Use Case discussed in class?

What is the second theme of the Disciplined Entrepreneurship methodology?

When developing your High-Level Product Specification, you are on a trajectory from Inquiry (asking for answers) to Advocacy (asking for money)?

When calculating the quantified value proposition, the first step is to describe the “as-is” condition?

A normal subsonic flight service took about 8 hours to fly from London to New York. The Concorde’s flight time was on average 3 hours and 30 minutes. As it relates to time, what is the value proposition of the Concorde expressed as a percentage?

Which of these is NOT a core?

Moat and core are the same thing.

When deciding whether to stay at his corporate job or pursue a startup which would eventually become Nvidia, Jensen Huang crunched some numbers on a spreadsheet. He determined that the startup option would be worth it if the company had $50 million in annual revenue. If this figure represented 7.5% of the chip market at the time, what would have been the TAM (Total Addressable Market)? (Round up to the nearest million.)

Alex Krizhevsky, an AI pioneer, made a key discovery circa 2012: A GPU (Graphics Processing Unit) could process neural networks hundreds of times faster than a CPU (Central Processing Unit) could. How might this information be best used to help Nvidia to point out that the current speed of computer chips is slow and to sell more parallel computing chips to potential customers who desire significantly more computing power?

A patent and other forms of intellectual property serve a company’s core. These valuable assets will help keep competitors away.

What does SAM stand for?

Given the following information, what is the TAM (Total Addressable Market) for the Xbox? The estimated number of gamers globally is 2.5 billion, and the average cost of a Nintendo Switch is $380.

Executives for the Xbox agreed on the following information. Thirty percent of gamers play console, and Xbox could realistically reach 13% of those. What would the SOM (Serviceable Obtainable Market) be in this situation?

A company developing AI-powered medical diagnostic tools estimates that the total healthcare market is worth $5 trillion. They determine that 20% of this market is relevant to diagnostic tools, and they can realistically capture 10% of that segment. What is their SOM (Serviceable Obtainable Market) in dollars?

A company specializing in quantum computing estimates the total computing market to be $3 trillion. They determine that 10% of this market is relevant to quantum computing, and they can realistically capture 2% of that segment. What is their SOM in dollars?

When evaluating the market for mental health apps, a booming market, Kyrah realized that it was estimated to be $7.48 billion in 2024. However, she also realized that three competitors dominated the market. In 2024, the first competitor had 46% of the market; the second competitor had 33%; and the third competitor had 13%. Kyrah projected that she and her team could capture a quarter of the remaining market left over after the three competitors. Based on this information, what would be their annual revenue?

Jesse’s goal is to lead a hundred-million-dollar company that serves the market for posture correction and medical-grade spinal support. When conducting secondary market research, Jessie discovered that Aspen Bracing System, a potential competitor, had 41% of the market. The company’s annual revenue for 2024 was $14 million. What would best describe Jessie’s possibility of realizing his goal based on current market conditions.

BONUS: Shmerlynka and her team are developing a wearable device that adjusts body temperature to ensure comfort in all environments. The global wearable technology market is valued at $60 billion, with the thermal regulation segment accounting for 8% of the total market. Within this segment, the company estimates that 30% of customers are willing to pay for premium solutions. The startup plans to target 20% of these customers in its first year. What is the startup's Serviceable Obtainable Market (SOM) in dollars?