WorksheetsTracking Plan and GTM Quiz
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
What kind of user activity is commonly tracked with events?
(a)
2.
Which of the following are examples of client-side tracking?
a)
Clicks
b)
Scrolls
c)
Order confirmations
d)
Payment validation
3.
What type of data collection captures user intent like clicks and scrolls?
a)
Server-side
b)
Client-side
c)
Real-time
d)
Behavioral
4.
Which of the following should come first in a tracking strategy?
a)
Define business goals
b)
Launch tags
c)
Build reports
d)
Create a dashboard
5.
Which of the following tools use cookies for data collection?
a)
Google Analytics
b)
Facebook Pixel
c)
Excel
d)
Tableau
6.
What is a key reason to avoid tracking everything?
a)
Adds noise to data
b)
Reduces errors
c)
Simplifies tagging
d)
Saves memory
7.
Fill in the blank: The key-value information added to an event is called an event (a) .
8.
What are the 3 components of a GTM event setup?
a)
Tag
b)
Trigger
c)
Variable
d)
Report
9.
Which of these is NOT a GTM trigger type?
a)
Page View
b)
Scroll Depth
c)
Click
d)
Summary
10.
What is GTM mainly used to manage?
a)
Website hosting
b)
Tracking codes
c)
SEO rankings
d)
Cloud backups
11.
Which tag sends data from GTM to analytics tools like GA4?
a)
Trigger
b)
Container
c)
Tag
d)
Workspace
12.
What does GTM's Preview Tool help you do? (Select all that apply)
a)
Test if tags fire
b)
Check dataLayer values
c)
Export to Google Ads
d)
View tag errors
13.
Which GTM element defines when a tag should be fired?
(a)
14.
What’s the purpose of a Data Layer Variable in GTM?
a)
Display ads
b)
Hold reusable CSS
c)
Pull structured data
d)
Send emails
15.
Fill in the blank: In GA4, user attributes help define your (a) .
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