Involves determining where the product will be available for consumers to purchase.

The amount customers are charged to use/buy the good or service;

The item meets the consumer's needs or desires.

If a company wants to expand its distribution channels to reach new markets and increase sales, it should focus on which P of the marketing mix?

Which of the following elements of the marketing mix involves the physical characteristics and attributes of a product or service?

It can be intangible or tangible as it can be in the form of services or goods.

The amount that a customer pays for to enjoy it.

This refers to the tangible good or the tangible service that the enterprise offers to its customers in order to satisfy their needs and to produce their expected results.

This is the way the customer perceive the enterprise and its products or services in their minds.

This refers to the science, art and technology of enclosing or protecting products for distribution, storage, sale and use.

This refers to a location or the medium of transaction and is a vital factor in the success of business.

These are short term promotional gimmicks wherein practical incentives and appealing activities are incorporated to entice the customers to buy the product or avail the service.

This determines and reflects the amount of value that customer perceive.

What is 'Positioning'