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GDPR and Advertising Standards Quiz

Total questions: 10

Worksheet time: 2mins

Name
Class
Date
1.

What is the main goal of GDPR?

a)

Increase advertising budgets

b)

Prevent email marketing

c)

Protect personal data and privacy

d)

Promote brand awareness

2.

What type of data is considered a ‘special category’ under GDPR?

a)

Email address

b)

Postcode

c)

Racial or ethnic origin

d)

Job title

3.

According to GDPR, consent must be:

a)

Pre-selected via default tick boxes

b)

Implied by website browsing

c)

Clear, specific, and freely given

d)

Optional and not recorded

4.

Which UK body regulates advertising standards?

a)

ASA

b)

BBC

c)

ICO

d)

Ofcom

5.

What is not typically a concern to regulators in advertising?

a)

Pricing claims

b)

Trademark infringement

c)

Customer reviews

d)

Product descriptions

6.

What principle of GDPR states you must not keep data longer than needed?

a)

Data minimisation

b)

Storage limitation

c)

Accuracy

d)

Purpose limitation

7.

What is a key benefit of email marketing under GDPR compliance?

a)

It is anonymous

b)

Consumers are more likely to engage

c)

It doesn’t require consent

d)

It avoids regulatory checks

8.

Which of the following is a responsibility of a Data Protection Officer (DPO)?

a)

Generating sales reports

b)

Managing HR compliance

c)

Monitoring GDPR compliance

d)

Writing advertisements

9.

What does 'offensive advertising' refer to under ASA guidelines?

a)

Ads with spelling errors

b)

Ads targeting children

c)

Ads causing serious or widespread offence

d)

Ads that use strong colours

10.

If a data breach occurs, it must be reported within how many hours?

a)

24 hours

b)

48 hours

c)

72 hours

d)

7 days