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Introduction to Innovation JAN 25C WEEK 13

Total questions: 85

Worksheet time: 43mins

Name
Class
Date
1.

Fill in the blank: According to Tidd and Bessant (2020), "Innovation is the process of creating value by implementing new _____."

a)

ideas

b)

rules

c)

machines

d)

colors

2.

Which of the following is NOT a type of innovation mentioned in the passage?

a)

Product innovation

b)

Process innovation

c)

Position innovation

d)

Financial innovation

e)

Paradigm innovation

3.

Fill in the blank: Innovation drives economic growth and solves complex _____ challenges.

a)

societal

b)

culinary

c)

musical

d)

athletic

4.

What is the first stage of the Innovation Funnel?

a)

Idea Generation

b)

Market Launch

c)

Product Testing

d)

Commercialization

5.

Which stage of the Innovation Funnel involves transforming promising ideas into detailed concepts with potential value?

a)

Concept Development

b)

Idea Generation

c)

Market Launch

d)

Commercialization

6.

Which stage of the Innovation Funnel is about evaluating technical, market, and financial viability of concepts?

a)

Feasibility Assessment

b)

Idea Generation

c)

Commercialization

d)

Implementation

7.

What is the main activity in the Development stage of the Innovation Funnel?

a)

Create and refine working prototypes through iterative testing.

b)

Conduct market analysis and identify customer needs.

c)

Brainstorm and generate new ideas for potential products.

d)

Evaluate and select the most promising concepts for further development.

8.

What is the final stage of the Innovation Funnel where innovation is introduced to the market with supporting resources?

a)

Launch

b)

Ideation

c)

Screening

d)

Concept Development

9.

Which key element of successful innovation is described as: 'Innovation must solve real problems for specific users.'?

a)

Cross-Functional Collaboration

b)

Customer-Centric Approach

c)

Iterative Process

d)

Risk-Taking Culture

10.

Which key element of successful innovation is described as: 'Diverse teams bring varied perspectives and expertise.'?

a)

Cross-Functional Collaboration

b)

Customer-Centric Approach

c)

Iterative Process

d)

Risk-Taking Culture

11.

Which key element of successful innovation is described as: 'Embracing calculated risks and learning from failure (Christensen, 2016).'?

a)

Cross-Functional Collaboration

b)

Customer-Centric Approach

c)

Iterative Process

d)

Risk-Taking Culture

12.

Which key element of successful innovation is described as: 'Build-measure-learn cycles refine solutions continuously.'?

a)

Cross-Functional Collaboration

b)

Customer-Centric Approach

c)

Iterative Process

d)

Risk-Taking Culture

13.

What is the first step in the 'Innovation Brainstorming' class activity? Fill in the blank: The first step is to ________.

a)

Form Groups

b)

Present Ideas

c)

Vote on Solutions

d)

Assign Roles

14.

In the 'Innovation Brainstorming' class activity, what should each group do after forming groups? Fill in the blank: Each group should ________.

a)

Identify Problems

b)

Choose a Leader

c)

Write a Poem

d)

Present a Skit

15.

During the 'Innovation Brainstorming' class activity, what is the purpose of using divergent thinking? Fill in the blank: The purpose is to ________.

a)

Generate Solutions

b)

Limit Ideas

c)

Follow a Single Path

d)

Ignore Creativity

16.

What is the final step in the 'Innovation Brainstorming' class activity? Fill in the blank: The final step is to ________.

a)

Share Results

b)

Start Over

c)

Assign Homework

d)

Collect Materials

17.

Fill in the blank: The first step in the innovation process is ________, which involves clearly articulating the challenge to be solved.

a)

Problem Definition

b)

Idea Generation

c)

Solution Implementation

d)

Market Analysis

18.

Which step in the innovation process involves identifying underlying issues, not just symptoms?

a)

Problem Definition

b)

Root Cause Analysis

c)

Customer Journey Mapping

d)

Stakeholder Interviews

19.

Fill in the blank: ________ is the step where you visualize user experiences to find pain points in the innovation process.

a)

Customer Journey Mapping

b)

Brainstorming

c)

Prototyping

d)

Market Analysis

20.

Which step in the innovation process involves gathering insights directly from affected parties?

a)

Problem Definition

b)

Root Cause Analysis

c)

Customer Journey Mapping

d)

Stakeholder Interviews

21.

What is the main goal of Brainstorming in the innovation process?

a)

Criticize ideas quickly

b)

Generate many ideas quickly without criticism

c)

Focus on quality over quantity

d)

Eliminate ideas immediately

22.

Which method involves creating visual connections between related concepts and possibilities?

a)

Brainstorming

b)

Mind Mapping

c)

SCAMPER Method

d)

Prototyping

23.

Fill in the blank: The SCAMPER Method stands for Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, ________ (De Bono, 2015).

a)

Reverse

b)

Repeat

c)

Rearrange

d)

Reflect

24.

What is the main purpose of Step 3 - Concept Development in the innovation process?

a)

To generate as many ideas as possible

b)

To combine and enhance promising concepts from the ideation phase

c)

To launch the final product

d)

To analyze market trends

25.

Fill in the blank: The purpose of creating prototypes in the innovation process is to _________

a)

build simple versions to test core assumptions quickly

b)

finalize the product for mass production

c)

eliminate the need for user feedback

d)

increase the cost and complexity of development

26.

Which step in the innovation process involves creating minimum viable products with essential features only?

a)

Refine Ideas

b)

Create Prototypes

c)

Develop MVPs

d)

Test Early

27.

According to the innovation process, it is better to gather feedback frequently rather than perfecting in isolation.

a)

True

b)

False

28.

What is the purpose of Market Research in the innovation process?

a)

To observe real users interacting with prototypes

b)

To assess market size, competition, and customer preferences through surveys and interviews

c)

To refine concepts based on insights

d)

To create multiple versions

29.

What does User Testing involve in the innovation process?

a)

Refining concepts based on insights

b)

Assessing market size and competition

c)

Observing real users interacting with prototypes and collecting specific feedback on functionality and experience

d)

Creating multiple versions

30.

What is the main focus of Iterative Improvement in the innovation process?

a)

Assessing market size

b)

Observing real users

c)

Refining concepts based on insights, creating multiple versions, and testing hypotheses continuously

d)

Conducting interviews

31.

What is the first step in the Rapid Prototyping class activity?

a)

Build Representation

b)

Select Idea

c)

Prepare Pitch

d)

Plan Prototype

32.

What should groups do during the 'Plan Prototype' step?

a)

Create a physical model

b)

Develop a presentation

c)

Sketch key features and functionality on paper

d)

Choose a concept

33.

During the 'Build Representation' step, groups should create a ______ or visual model using available materials.

a)

physical

b)

digital

c)

written

d)

verbal

34.

What is the goal of the 'Prepare Pitch' step in the Rapid Prototyping activity?

a)

Build a prototype

b)

Develop a compelling 2-minute presentation for your concept

c)

Sketch features

d)

Choose a concept

35.

What was the main problem addressed in the real-world example? Fill in the blank: Expensive hotel accommodations and lack of affordable ________.

a)

options

b)

transportation

c)

entertainment

d)

restaurants

36.

What was the innovation described in the real-world example? Fill in the blank: Peer-to-peer platform connecting hosts with spare space to ________.

a)

travellers

b)

investors

c)

students

d)

suppliers

37.

What process did the founders start with in the real-world example? Fill in the blank: Started with air mattresses in their flat during a ________.

a)

conference

b)

wedding

c)

festival

d)

holiday

38.

What was the outcome of the innovation in the real-world example?

a)

Valued at over $100 billion in 2021 (Guttentag, 2015).

b)

Became obsolete by 2018 due to lack of demand.

c)

Was banned in most countries by 2020.

d)

Failed to attract any investors.

39.

What was the main problem faced by the music industry worldwide as described in the real-world example?

a)

High subscription costs

b)

Music piracy and limited access to diverse music libraries

c)

Poor sound quality

d)

Lack of artists

40.

What innovation helped solve the problem of music piracy and limited access to music libraries?

a)

Physical CD sales

b)

Streaming platform with freemium model providing legal access to millions of songs

c)

Radio broadcasting

d)

Music festivals

41.

What was the outcome of introducing the streaming platform with a freemium model?

a)

Decreased music sales

b)

Over 400 million active users worldwide, revolutionized music industry

c)

Fewer artists producing music

d)

Increased piracy

42.

What issue did Beyond Meat aim to tackle with their products?

a)

Animal welfare

b)

Environmental issues of meat production

c)

Food safety

d)

Taste improvement

43.

Beyond Meat tackled environmental issues of meat production through ________ alternatives.

a)

plant-based

b)

animal-based

c)

synthetic

d)

lab-grown

44.

Fill in the blank: Organizational inertia and preference for status quo blocks _________

a)

adoption

b)

communication

c)

competition

d)

expansion

45.

Fill in the blank: Many innovations fail during expansion beyond initial success (Pisano, 2019). This challenge is known as _________.

a)

Scaling Difficulties

b)

Resource Abundance

c)

Market Saturation

d)

Process Optimization

46.

Fill in the blank: Limited time, budget, and talent impede _________

a)

implementation

b)

celebration

c)

negotiation

d)

transportation

47.

Fill in the blank: Unpredictable outcomes create hesitation for _________

a)

investment

b)

celebration

c)

transportation

d)

education

48.

Fill in the blank: The potential solution for the technical challenge of feasibility issues is ________.

a)

Expert consultation

b)

Market expansion

c)

Cost reduction

d)

Product launch

49.

Fill in the blank: The potential solution for the market challenge of low adoption rates is ________.

a)

Customer co-creation

b)

Aggressive cost-cutting

c)

Reducing product quality

d)

Ignoring customer feedback

e)

Increasing advertising spend

50.

Fill in the blank: The potential solution for the organizational challenge of lack of resources is ________.

a)

Strategic partnerships

b)

Increased bureaucracy

c)

Ignoring the issue

d)

Reducing communication

51.

What is one step you should take after brainstorming solutions for your innovation challenges in your group?

a)

Share your top challenge and solution with the class.

b)

Ignore the challenges and move on.

c)

Only discuss within your group and not share.

d)

Choose the easiest solution without sharing.

52.

What does ROI stand for in the context of measuring innovation success?

a)

Return on Investment

b)

Rate of Innovation

c)

Revenue on Ideas

d)

Ratio of Input

53.

What is the adoption rate percentage of target users implementing the innovation?

a)

30%

b)

10%

c)

50%

d)

70%

54.

How many days does it take from concept approval to commercial launch (Time to Market)?

a)

90 days

b)

60 days

c)

120 days

d)

45 days

55.

What is the percentage increase in market share following innovation launch (Market Growth)?

a)

15%

b)

5%

c)

25%

d)

40%

56.

Which of the following is NOT listed as a factor in fostering an innovative culture according to the chart?

a)

Risk Tolerance

b)

Diverse Teams

c)

Psychological Safety

d)

Financial Incentives

e)

Learning Culture

57.

Fill in the blank: According to the chart, ________ is one of the key factors in fostering an innovative culture.

a)

Psychological Safety

b)

Strict Hierarchy

c)

Financial Incentives Only

d)

Micromanagement

58.

Fill in the blank: According to the chart, ________ is one of the key factors in fostering an innovative culture.

a)

Diverse Teams

b)

Strict Hierarchies

c)

Uniform Backgrounds

d)

Solo Work

59.

Fill in the blank: According to the chart, ________ is one of the key factors in fostering an innovative culture.

a)

Risk Tolerance

b)

Strict Hierarchy

c)

Routine Procedures

d)

Conformity

60.

Fill in the blank: According to the chart, ________ is one of the key factors in fostering an innovative culture.

a)

Learning Culture

b)

Strict Hierarchy

c)

Cost Cutting

d)

Short-term Focus

61.

According to research by Amabile and Pratt (2016), which two factors are the strongest predictors of innovative organizational performance?

a)

Psychological safety and leadership support

b)

Financial incentives and market competition

c)

Technological advancement and employee turnover

d)

Customer satisfaction and product diversity

62.

Fill in the blank: Machine learning enables innovations in healthcare diagnostics, predictive maintenance, and ________ services.

a)

personalized

b)

manual

c)

obsolete

d)

generic

63.

Which of the following is enabled by connected devices to create smart cities, homes, and industrial systems with unprecedented efficiency?

a)

Artificial Intelligence

b)

Internet of Things

c)

Sustainable Solutions

d)

Ethical Considerations

64.

Fill in the blank: Circular economy models reduce waste while creating new value from existing ________.

a)

resources

b)

problems

c)

debts

d)

wastes

65.

Responsible innovation addresses which of the following?

a)

Privacy

b)

Bias

c)

Environmental impacts

d)

All of the above

66.

Fill in the blank: The first step in preparing for your group innovation pitch is the ________. Clearly define the challenge your innovation addresses. Use data to demonstrate significance.

a)

Problem Statement

b)

Solution Overview

c)

Team Introduction

d)

Budget Planning

67.

Fill in the blank: The second step in preparing for your group innovation pitch is the ________. Articulate your unique solution and its specific benefits to users.

a)

Value Proposition

b)

Market Analysis

c)

Team Introduction

d)

Financial Projection

68.

Fill in the blank: The third step in preparing for your group innovation pitch is the ________. Identify target customers, market size, and competitive landscape.

a)

Market Opportunity

b)

Financial Planning

c)

Product Launch

d)

Team Formation

69.

Fill in the blank: The fourth step in preparing for your group innovation pitch is the ________. Outline the key steps, resources needed, and timeline for delivery.

a)

Implementation Plan

b)

Brainstorming Session

c)

Market Analysis

d)

Idea Generation

70.

Fill in the blank: The fifth step in preparing for your group innovation pitch is the ________. Highlight relevant skills and experience that enable execution (Kawasaki, 2015).

a)

Team Capabilities

b)

Market Analysis

c)

Financial Forecasting

d)

Product Prototyping

71.

Who are the authors of 'The dynamic componential model of creativity and innovation in organizations'?

a)

Amabile, T. and Pratt, M.

b)

Sternberg, R. and Lubart, T.

c)

Csikszentmihalyi, M. and Sawyer, K.

d)

Oldham, G. and Cummings, A.

72.

In which year was 'The startup owner's manual' by Blank and Dorf published?

a)

2012

b)

2008

c)

2015

d)

2010

73.

What is the title of the work authored by Bohrer, B.M. in 2019?

a)

An investigation of the formulation and nutritional composition of modern meat analogue products.

b)

The impact of plant-based diets on human health.

c)

Recent advances in food processing technologies.

d)

A review of protein sources in vegetarian diets.

74.

Who wrote 'The innovator's dilemma: when new technologies cause great firms to fail'?

a)

Christensen, C.M.

b)

Peter Drucker

c)

Michael E. Porter

d)

Clayton M. Jones

75.

Which journal published Cooper, R.G.'s 2008 article on the Stage-Gate idea-to-launch process?

a)

Journal of product innovation management

b)

Research Policy

c)

Harvard Business Review

d)

Technovation

76.

Who is the author of 'Lateral thinking: Creativity step by step'?

a)

De Bono, E.

b)

Daniel Kahneman

c)

Edward Thorndike

d)

Howard Gardner

77.

What is the main topic of Guttentag, D.'s 2015 article?

a)

Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector.

b)

The impact of social media on hotel marketing strategies.

c)

Trends in global airline pricing and competition.

d)

The evolution of eco-friendly travel accommodations.

78.

Who wrote 'The art of the start 2.0: The time-tested, battle-hardened guide for anyone starting anything'?

a)

Kawasaki, G.

b)

Peter Thiel

c)

Eric Ries

d)

Simon Sinek

79.

Which book was published by Liedtka, J. and Ogilvie, T. in 2011?

a)

Designing for growth: A design thinking tool kit for managers.

b)

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

c)

Creative Confidence: Unleashing the Creative Potential Within Us All.

d)

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.

80.

What is the title of Pisano, G.P.'s 2019 article in the Harvard Business Review?

a)

The hard truth about innovative cultures.

b)

Leading the Revolution: Innovation in Practice

c)

Building a Culture of Continuous Improvement

d)

Innovation and Its Enemies: Why People Resist New Technologies

81.

Who is the author of 'The lean startup'?

a)

Ries, E.

b)

Peter Thiel

c)

Clayton Christensen

d)

Jim Collins

82.

What is the focus of Sawang, S.'s 2011 article in Asia Pacific Management Review?

a)

Key performance indicators for innovation implementation: Perception vs. actual usage.

b)

The impact of leadership styles on employee motivation.

c)

Strategies for cross-cultural management in Asia Pacific.

d)

Trends in digital transformation in Asian businesses.

83.

Who wrote 'The fourth industrial revolution'?

a)

Schwab, K.

b)

Yuval Noah Harari

c)

Elon Musk

d)

Thomas L. Friedman

e)

Peter Drucker

84.

What is the title of the book by Snickars, P. and Fleischer, R. published in 2017?

a)

Spotify teardown: Inside the black box of streaming music.

b)

The Streaming Revolution: Music in the Digital Age

c)

Music Platforms Unveiled: The Spotify Story

d)

Inside the Music Industry: Streaming and Beyond

85.

Who are the authors of 'Managing innovation: integrating technological, market and organizational change'?

a)

Tidd, J. and Bessant, J.

b)

Porter, M. and Christensen, C.

c)

Drucker, P. and Kotler, P.

d)

Nonaka, I. and Takeuchi, H.