Font size
WorksheetsDIGITAL TOURISM AND TECHNOLOGY (HTT512)
Total questions: 16
Worksheet time: 10mins
Which of the following is not a characteristic of tourism services?
Heterogeneity
Tangibility
Perishability
Inseparability
What was the global IT spending in 2017, according to the chapter?
US$1.2 trillion
US$3.5 trillion
US$5 trillion
US$900 billion
Which is an example of dynamic tourism information?
A printed city guidebook
Hotel room availability updates
Historical monument descriptions
Destination climate averages
Which stage of travel does Table 1.2 identify as needing both static and dynamic information?
Pre-trip only
In-trip only
All stages
Post-trip only
The Cash et al. (1992) model uses which two dimensions to assess IT impact?
Cost and efficiency
Marketing and production
Innovation and adoption
Global and local reach
Which industry is highest on both marketing and production IT impact according to Cash et al. (1992)?
Hotels
Airlines
Attractions
Travel agents
An unsold airline seat is an example of which characteristic?
Heterogeneity
Inseparability
Perishability
Global scope
What did early Web 1.0 tourism sites lack compared to Web 2.0?
Multimedia content
User interaction and content contribution
Destination information
Online booking forms
Which of the following best illustrates inseparability?
Reading online reviews of a hotel
Dining in a restaurant during your vacation
Booking a ticket via an OTA
Viewing a virtual tour
One benefit of IT for tourism SMEs is:
It allows them to dominate monopolistic markets
It gives them access to distant markets
It eliminates the need for marketing
It guarantees 100% occupancy rates
Which tourism sector pioneered CRS systems in the 1960s?
Hotels
Airlines
DMOs
Attractions
What is the main function of DMOs?
Selling tickets directly
Promoting destinations and managing their image
Operating transport fleets
Developing AR travel apps
OTAs like Booking.com are examples of:
DMOs
Travel intermediaries
Transport operators
Government tourism bodies
In tourism, sharing customer data between sectors to improve service means:
(a)
What technology integrates airlines, hotels, and car rentals into a single booking system?
(a)
Which GDS was originally developed by American Airlines?
Hint: GDS
(a)
