WorksheetsEnvironmental Marketing Quiz ch1
Total questions: 10
Worksheet time: 5mins
Which of the following is the broadest term that considers the 'triple bottom line of people, planet, and profit?
Green Marketing
Environmental Marketing
Sustainable Marketing
Social Marketing
The Ecological Solid Waste Management Act of 2000 (Republic Act No. 9003) in the Philippines is an example of what type of driver for environmental marketing?
Consumer demand
Competitive pressure
Regulation
Cost savings
A company in the Philippines that switches from plastic packaging to biodegradable alternatives primarily to reduce its operational costs is motivated by which aspect of the business case?
Enhanced brand reputation
Competitive advantage
Cost savings
Risk management
What is the primary focus of green marketing?
Social and economic factors
Long-term profit maximization
Ecological benefits of a product
Public policy advocacy
When a Philippine company publicly promotes its partnership with local farmers to ensure fair wages and sustainable farming, what type of marketing is it most likely engaged in?
Green marketing
Sustainable Marketing
Environmental marketing
Social marketing
The phase of environmental marketing driven by public outcry and government regulation is known as:
Proactive phase
Integrated phase
Reactive phase
Strategic phase
Which of the following is a key reason for a company to adopt environmental marketing?
To avoid all business risks
To attract and retain talented employees
To guarantee increased profits
To eliminate all competition
The phrase 'pro-Philippines, pro-poor, and pro-environment' used by a local brand is an example of what?
A reactive marketing strategy
A cost saving measure
A form of greenwashing
Building a strong brand image
Which law prompted many companies in the Philippines to consider the environmental impact of their product packaging?
The Clean Air Act of 1999
The Wildlife Resources Conservation Act of 2001
The Clean Water Act of 2004
The Ecological Solid Waste Management Act of 2000
What does the 'triple bottom line' of sustainable marketing refer to?
Product, price, promotion
Cost, profit, revenue
People, planet, profit
Customers, employees, shareholders
