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Digital Marketing Internship Quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

A company has 100K Instagram followers, but average likes per post are only 500. What is the most likely issue?

a)

Poor content quality

b)

Fake audience/followers

c)

Wrong hashtag strategy

d)

Wrong posting time

2.

If a website has a 90% bounce rate but still generates high conversions, what does it indicate?

a)

Website design is poor

b)

Users are leaving without any action

c)

Users find what they want quickly and leave after converting

d)

Ads are irrelevant

3.

What does “Zero Click Search” mean in digital marketing?

a)

An ad that gets no clicks

b)

A Google result where the answer is shown directly without visiting the website

c)

CTR becomes zero

d)

No impressions generated

4.

If your paid campaign shows low CPC but also low conversion rate, what does it mean?

a)

The ad is performing well

b)

Low-quality audience is being attracted

c)

Budget needs to be increased

d)

Keywords are perfectly optimized

5.

Which keyword is more likely to drive higher conversions?

a)

Shoes Online

b)

Buy Shoes Online

c)

Both are same

d)

Depends only on CPC

6.

A blog generates 5000 visitors but only 5 leads. What is the most probable reason?

a)

Content is not engaging

b)

Clear CTA (Call-to-Action) is missing

c)

Blog SEO is poor

d)

Ads are misplaced

7.

A user clicks on your ad, adds a product to the cart, but does not purchase. What type of audience is this?

a)

Cold Audience

b)

Lookalike Audience

c)

Retargeting Audience

d)

Broad Audience

8.

If an email campaign has high open rate but low click-through rate, what does it suggest?

a)

Strong subject line but weak email body/content

b)

Emails are going to spam

c)

Timing is wrong

d)

Poor sender reputation

9.

A company has two landing pages:

Page A: 1000 visitors → 50 conversions

Page B: 500 visitors → 60 conversions

Which page is more effective?

a)

Page A

b)

Page B

c)

Both are equally effective

d)

Data is insufficient

10.

If you want to boost organic traffic quickly, what is the most effective short-term method?

a)

Blogging regularly

b)

Buying backlinks

c)

Pushing social media virality

d)

Running paid ads