WorksheetsUNIT 4 POST TEST 1
Total questions: 20
Worksheet time: 10mins
The goal of channels of distribution is to move products from producers to
intermediaries.
industrial distributors.
final consumers.
middlemen.
Channels of distribution benefit consumers by
making a variety of products available to them.
lowering the prices of all consumer products.
raising the quality of all consumer products.
increasing profits for businesses.
Channels of distribution benefit businesses by
lowering the prices of all industrial goods.
getting their products to consumers more efficiently.
raising their costs each year.
allowing them to avoid all channel tasks.
Providing marketing information is an important channel activity. Businesses rely on marketing information to determine
how intermediaries are performing.
how much to charge for their products.
what to name their products.
their target markets’ needs and wants.
The costs of promoting products are often
avoidable in certain channels.
very inexpensive, especially for new products.
paid for entirely by one channel member.
shared by channel members.
Retailers perform an important channel activity by negotiating with consumers on issues such as
risk-taking.
delivery.
promotion.
manufacturing.
A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of
quantity.
assortment.
installation.
promotion.
A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of
quantity.
assortment.
installation.
promotion.
Channels of distribution allow channel members to share
profits.
equipment.
risk.
employees.
Channel members add value to a product by
performing certain channel activities expertly.
making the product more costly.
making the product difficult for consumers to find.
pursuing individual goals.
Which of the following is a condition that must exist for channels to be effective:
They must be properly managed.
They must have at least five members.
Channel members must have varying goals.
Channel members must not share tasks.
Channel members should share an equal commitment to the product’s
price.
name.
packaging.
quality.
The first decision that marketers must make when managing channels is
setting channel objectives.
determining distribution patterns.
selecting channel members.
determining channel responsibilities.
Producers who eliminate all middlemen in the channel are said to be using __________ distribution.
consumer
industrial
direct
indirect
Marketers determine distribution intensity so they can achieve
complete market coverage.
ideal market exposure.
perfect market balance.
total market saturation.
When marketers are trying to reach the greatest number of consumers possible, they use a(n) ________ distribution pattern.
selective
exclusive
inclusive
intensive
Which of the following products would likely use an exclusive distribution pattern:
A large piece of farm machinery
A gallon of milk
A home-decorating magazine
A silk necktie
The total number of members in a channel is called
distribution intensity.
distribution pattern.
channel length.
channel width.
A channel task should be performed by the channel member who
has the least money.
has the most money.
performs it best.
wants to perform it.
A producer feels that a retailer is not marketing its product to final consumers aggressively enough. This is an example of
chargebacks.
vertical conflict.
horizontal conflict.
sanctions.
