WorksheetsUNIT 4 POST TEST 2
Total questions: 20
Worksheet time: 10mins
Which of the following is a benefit of channels of distribution:
We can more easily obtain products from all over the world.
Producers must spend more money.
Retailers must spend more money.
We spend more time looking for products we want.
Where does a channel of distribution begin?
With the industrial user
With the ultimate consumer
With the producer
With the intermediary
Which of the following is an example of an ultimate consumer:
A teenager buying their first car
A farmer buying seed for crops that will be sold at market
A manager buying office supplies
A restaurant owner buying a new oven for the restaurant’s kitchen
Which of the following is an example of an industrial user:
A parent buying a picture frame for their desk
A hairstylist buying new scissors to perform haircuts
A family buying a new home computer
A teacher buying a book to read on vacation
Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)
retailer.
intermediary.
agent.
producer.
Walmart, Domino’s, and Avis Rent-a-Car are examples of
agents.
industrial distributors.
retailers.
wholesalers.
Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. Top-Notch Wheels is an example of a(n)
agent.
retailer.
producer.
wholesaler.
What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another and then sell an assortment to sporting goods stores?
Agent
Wholesaler
Producer
Retailer
Which of the following intermediaries never actually owns the products they promote and sell:
Retailers
Wholesalers
Agents
Industrial users
The use of intermediaries enables producers to make larger profits because intermediaries
help reduce the per-unit costs of goods.
enable producers to use direct distribution.
increase the number of retailer-to-producer contacts.
may sell more than the producer could sell on its own.
Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ their per-unit cost for goods.
reduce
increase
control
stabilize
Producers are able to match their production to the needs and wants of consumers or industrial users because intermediaries
develop assortments of goods.
increase distribution costs.
enable producers to promote goods.
extend credit services to consumers.
An intermediary function that makes goods available to consumers where they are wanted and needed is
extending credit.
transporting and storing.
servicing sales.
providing management services.
Which of the following is a direct channel of distribution for consumer goods and services:
Producer to industrial user
Producer to retailer to consumer
Producer to ultimate consumer
Producer to distributor to user
Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel:
Small boutique
Large retail chain
Specialty shop
Locally owned pharmacy
An advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel is that
wholesalers do not take title to the goods.
it enables them to control channel activities.
wholesalers usually buy in large quantities.
it enables them to reach large retailers directly.
Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
Producer to retailer to consumer
Producer to wholesaler to retailer to consumer
Producer to consumer
Producer to agent to retailer to consumer
What is the most common channel of distribution for large industrial goods?
Producer to retailer to consumer
Producer to wholesaler to retailer to consumer
Producer to agent to industrial distributor to user
Producer to industrial user
What distribution channel is used for high-priced industrial goods when the producer does not have its own sales force?
Producer to agent to user
Producer to industrial distributor to user
Producer to industrial user
Producer to agent to industrial distributor to user
Which of the following services would be distributed by a producer-to-agent-to-consumer channel:
Health care
Vehicle repair
Income tax preparation
Travel planning
