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Chapter 10: Professional Practice

Total questions: 19

Worksheet time: 10mins

Name
Class
Date
1.

Which of the following best illustrates the Guardian's emphasis on a journalist's conscience?

a)

Reporting faster than competitors

b)

Checking with senior colleagues before publishing sensitive content

c)

Using sensational quotes to attract readers

d)

Avoiding interviews with politicians

2.

When a journalist continues questioning a bereaved family after being asked to stop, which code of conduct is being violated?

a)

Professionalism in accuracy

b)

Sensitivity in reporting

c)

Non-attributable sourcing

d)

Loyalty to contacts

3.

Why is 'being liked' considered a professional skill for journalists?

a)

It ensures journalists are perceived as neutral observers

b)

It helps gain trust and encourages open conversations

c)

It prevents editors from rejecting their work

d)

It allows them to avoid legal risks

4.

Which practice ensures fairness during interviews?

a)

Keeping identity hidden for objectivity

b)

Promising anonymity before hearing the statement

c)

Clarifying the journalist's role and recording intentions from the start

d)

Using aggressive questioning to test credibility

5.

A politician gives information 'off the record.' What does this mean?

a)

The journalist may publish it but without quotes

b)

The journalist cannot use the information at all

c)

The journalist may use it without revealing the source's name

d)

The journalist may be alerted but cannot attribute or directly quote

6.

A minister says, 'An influential member of the Party said…' in an interview. This is an example of:

a)

Off the record

b)

Non-attributable sourcing

c)

Anonymous whistleblowing

d)

Misrepresentation

7.

Why must quotes be presented in chronological order?

a)

To maintain narrative flow

b)

To preserve fairness and accuracy in meaning

c)

To prevent plagiarism charges

d)

To avoid breaching copyright

8.

A journalist selects a phrase where a politician's 'tongue slipped' and it implies the opposite meaning of their intended stance. What is the professional duty here?

a)

Use it to create a stronger headline

b)

Discard the statement to protect the politician

c)

Verify if that was indeed the intended meaning

d)

Quote it but mark as a mistake

9.

Taking a photo of a child at a private school sports day without permission violates:

a)

Non-attribution rules

b)

Expectation of privacy

c)

The NUJ Code of Conduct

d)

Chronological reporting

10.

If a journalist takes photos in a public park but persistently follows an adult with a camera, which professional principle is breached?

a)

Sensitivity

b)

Plagiarism

c)

Harassment

d)

Bribery

11.

Why must journalists be precise in their choice of words?

a)

To meet editorial deadlines

b)

To prevent distortion and unintended offence

c)

To avoid violating advertising standards

d)

To increase readership appeal

12.

Agreeing to send a copy of a published article to an interviewee but failing to do so compromises which ethical principle?

a)

Sensitivity

b)

Accuracy

c)

Promise-keeping

d)

Attribution

13.

Which situation best illustrates plagiarism?

a)

Reporting facts from a rival paper without copying quotes

b)

Using direct quotes from another reporter without permission

c)

Covering the same event as another media outlet

d)

Listening to local radio for breaking news leads

14.

Why is it generally acceptable to use facts from another media outlet without permission?

a)

Facts are not copyrightable

b)

Attribution is not required in journalism

c)

It is part of professional sensitivity

d)

It demonstrates watchdog reporting

15.

Which of the following scenarios demonstrates corruption in journalism?

a)

Receiving a tip from an anonymous source

b)

Accepting money to suppress a damaging story

c)

Offering anonymity to a whistleblower

d)

Using unattributed leaks from politicians

16.

A journalist alters quotes slightly to improve grammar but keeps meaning intact. Is this ethical?

a)

Yes, as long as the meaning is preserved

b)

No, because quotes must be verbatim

c)

Yes, if approved by the editor

d)

No, unless the interviewee agrees

17.

Which of the following poses the greatest ethical risk with 'non-attributable' sources?

a)

They prevent readers from evaluating credibility

b)

They protect whistleblowers from exposure

c)

They reduce the journalist's workload

d)

They increase the diversity of sources

18.

Why must journalists check if their photo subject is on private land?

a)

To ensure they don't breach advertising law

b)

Because private land implies higher expectation of privacy

c)

To increase photo marketability

d)

To prevent plagiarism

19.

If a journalist accepts a bribe but openly admits it in their report, what is the ethical judgment?

a)

It becomes acceptable due to transparency

b)

It remains immoral despite honesty

c)

It depends on the news organization's policy

d)

It is justified if it prevents harm