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WorksheetsWeek 1 questions
Total questions: 10
Worksheet time: 13mins
A digital _____ is defined as the different groups of companies and people that are connected via digital platforms.
Ecosystem
Media
Initiative
The process of collecting, analyzing and measuring stakeholders’ data using digital media platforms and analytical tools by businesses to make informed decisions to better stay competitive is defined as:
Data Analytics
Digital Media Analytics
All of the Above
Reviews, comments, emails, interviews are
Quantitative Data Types
Qualitative Data Types
______ is responsibly gathering, using and storing data of stakeholders and other people, in accordance with the expectations of those stakeholders as well as regulations and laws.
Data Management
Data Privacy
Data Security
______ is knowing the right and wrong thing about the use of data bearing in mind the human impact to make better decisions based on your brand values.
Data Privacy
Data Ethics
Data Management
Which of the following are platforms used by businesses to collect customers’ data for target marketing?
Social Media
Websites
All of the Above
What is your take home thought from this session?
Do you think there should be strict rules and regulations on how businesses and organizations collect, use and store data of stakeholders and other people?
Yes
No
What topics are you interested in exploring this semester?
Why did you take this course?
