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WorksheetsSwoosh Test
Total questions: 50
Worksheet time: 25mins
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The Swoosh designed by;
Carol Davinci
Carolyn Davidsen
Carolyn Davidson
Carolyn Davison
What is Nike slogan?
Create a future of sport
Just do it
Win as a team
When did Nike started?
January 25th, 1964
January 25th, 1977
Bill Bowerman’s competitive response is;
Be present. Stay on track. Win
Show Up. Focus. Compete to win.
Where did Phil Knight go to graduate school?
University of Oregon
Stanford University
Harvard Business School
What was Bill Bowerman & Phil Knight ‘s original goal?
To make athletes better
To be a great shoe company
NIKW HISTORY & HERITAGE
What are the 3 foundational parts of the Nike story?
Who the Nike founders are; Who the
soul of Nike is; How Nike started
The founders; The athletes; history of
products
KNOWING THE CONSUMER
How do you greet consumers?
Acknowledge the consumer as they enter each section and wait for them to ask for help.
In a friendly authentic way with open body language.
CORE APPAREL TECHNOLOGY: POWER
Wicks sweat
Warmth
TRUE
FALSE
CORE FOOTWEAR TECHNOLOGY: VAPORMAX AIR
Air Unit integrates and minimizes footwear components, reducing the shoe’s height
Visible Air around the entire sole
TRUE
FALSE
How many Nike Categories are there? State three categories
11- Running, Training, Nike Golf
11- Running, NikeMen, Training
9- Running, Training, NSW
0- Running, NikeKids, Training
Name five of the Nike Categories.
Running, Jordan, Sportswear, Nike Kids, Women’s
Women’s running, training, Men’s golf, Tennis, Running
What should you do if a consumer asks about a category that isn't carried in your store?
Offer Nike.com and ask coaches or other athletes about their knowledge of the category.
Tell the consumer you are sorry that you don’t have that category available for them.
NIKE CATEGORIES
All Nike Categories are carried in every store
TRUE
FALSE
‘’Nike Maxims are more than business belief. They represent our core values and beliefs and feature the fundamental behaviors that apply to all employees – no matter your role, location or level.’’
TRUE
FALSE
What is Nike purpose?
To unite the world through sport to create a healthy planet, active communities & an equal playing field for all.
To unite the world through sport to create a healthy planet, loving communities & an equity playing field for all
What is Nike vision?
If you have a body, you’re an athlete
Make sport a daily habit
Just Do It
What are Nike Maxims?
Serve athletes, Create the future of sports, Get the win, Be on the offence always, Do the right thing
Serve athletes, Create the future of sports, Do the best, Be on the defence always, Win as a team
Serve athletes, Create the future of sports, Do the right thing, Be on the offense always, Win as a team
MISSION & MAXIMS
What is Nike goal & mission?
To bring inspiration & innovation to every athlete in the world.
To bring inspiration & personalities to every athlete in the world
To bring inspiration & creativeness to every athlete in the world.
What is a personal best?
The favorite sporting event of an athlete
The best time or score ever achieved by an athlete in a particular event
The best event that an athlete competes in
All above
How you “make it personal” with consumer?
Be curious. Ask about their goals, be excited about them, offer to help.
Get them excited about what comes next.Invite them to come back – every time.
Be authentic & friendly, share your name
All above
Paying attention to every detail does not help learning about the goals and motivations of an Athlete
True
False
What are the two parts to Get the Win?
Do what's right, trust your instincts + Get them excited about what comes next.
Be authentic & friendly + Be positive and enthusiastic.
Be curious + Repeat back what you learned
All above
SERVE YOUR PERSONAL BEST
Which of the following is NOT one of the four service behaviors?
GET THE WIN
SERVE ATHLETES
LISTEN TO LEARN
INVITE THEM IN
These all are membership benefit, except?
Member rewards
First access
Get points
Daily sport
Member benefits are the same in all markets both in-store and digitally
TRUE
FALSE
Why are member benefit important?
Benefit deepen the member’s relationship with Nike.
Benefit offer a premium shopping experience with options that are exclusive, convenient, sustainable and save money
Benefit provide personalized content, services and experiences that help member reach their goals
All of the above.
When offering Nike Membership, tell the consumer about every feature and benefit the program offers
TRUE
FALSE
NIKE MEMBERSHIP
What apps are included in the Nike apps suite?
Nike App, Nike SB, SNKRS/SNEAKRS, NTC
Nike App, Nike Fuel, Nike Training Club, Nike Run Club
Nike App, NRC, RTC, SNKRS/SNEAKRS
Nike App, SNKRS/SNEAKERS, NTC, NRC
Consumer want running setup, what you can give to them?
Pegasus 41 + Dri-FIT running + Running short
Pegasus 37 + Dri-FIT running + Short NSW
Jordan 34 + Dri- FIT running + Running short
Metcon 4 + Nike Pro + Running short
What are the two parts of a great product recommendation?
Consumer need + product knowledge
Latest product + product feature
How do you offer the consumer product that matches their needs?
By asking the consumer short yes/no questions to help them quickly figure out what they need.
By getting to know the consumer and listening to their responses, you'll be able to identify an initial item to offer that meets their need.
How do you get consumers to try-on product?
By telling them that sizes can vary so they should take a minute and try it on.
By encouraging them to try-on items to see what fits best.
RECOMMENDING PRODUCT
What's the difference between a product benefit and a product feature?
A benefit is what the product will do for the consumer; how it will help them. A feature is a fact; a characteristic of the product's design or construction.
A feature is what the product will do for the consumer; how it will help them. A benefit is a fact; a characteristic of the product's design or construction.
Where you can find apparel benefit and features?
Mobile rack
Office
Casher
Apparel tags
Which three are core apparel technologies?
Dri-FIT, Therma-FIT, Nike Pro
Dri-Fit, Nike Pro, Flywire
What is the main benefit of Nike Pro?
Sweat management
Support muscles
Allow for full range of motion
All above
“keeps you warm even when it’s wet” This benefit suitable for what technology?
Nike pro
Therma-FIT
Dri-FIT
APPAREL TECNOLOGY
Which is a Dri-FIT benefit
Pulls sweat away from the skin to keep you dry and comfortable
Never loses its ability to keep your dry
Evaporates sweat quickly from the clothing surface
All above
Why is it important to remember details about consumer?
Easy to find them after you done doing some task
Have their number phone
To know them and get couple
If customer call you and need help, what must you do?
Run around store
Ignore them and do your task
Help them and give some advice
How will you be aware in your zone.
By knowing how many customers are in my zone and looking for cues that they may need help.
Talking to other athlete at fiting room
Not look for cues customer give
Gossip with athlete about customer
What are breakaway statements?
A phare that lts consumers know you are busy and need to move on to help someone else.
A phase that allows you to excuse yourself from the cconsumer you are working with to help another. This way consumer receive pemium service and their need are met
A phase that you don’t have a mood to serve consumer
WORKING WITH MULTIPLE CONSUMER
How will you be visible to consumer in your zone?
Staying at low bin and wait consumer call
Hiding at fitting room
By moving around my zone and keeping myself visible
At Nike Air Zoom Pegasus 41, where the Air Zoom unit?
Upper
Outsole
Midsole
Air Zoom just have at running shoe only.
False
None
True
Ali want shoes to go jogging. What shoe you can give to him?
Nike Air Zoom Trainer
Nike Air Zoom Maria
Nike Zoom SB
Nike Air Zoom Pegasus
What shoe have air zoom unit?
Nike Flex
Pegasus Turbo
Nike Free
Pegasus 41
NIKE AIR ZOOM
What are two benefit of Air Zoom?
Give you energy return and responsiveness
Stability and side to side move
Compress your foot and lockdown
