Worksheets2.1.1 The Importance of Your Data Review
Total questions: 100
Worksheet time: 50mins
What is one piece of information that websites and apps can collect about you when you shop online?
Your location, websites you've visited, things you've bought, or your email address.
The color of your shoes.
Your favorite ice cream flavor.
The number of pets you have.
Read the passage below and answer the question: When you go into a store, the workers there don't know a lot about you. They can see your clothes or if you're with friends and make some guesses, but they can't tell what you might want to buy. Sometimes, when you're paying, the cashier might ask if you want to join their discount club. If you say no thanks, that store can't really find out any more about you. But when you shop online or even just visit a website, you end up sharing a lot more about yourself. The websites and apps can collect data that tells them where you are, what other websites you've been to lately, what kinds of things you've bought, and even your email address. To the people who run these websites and apps, this information is incredibly important.
True
False
The information collected by websites and apps is important to the people who run them because:
It helps them improve their services and target users more effectively.
It allows users to access the internet for free.
It prevents websites from being hacked.
It is required by law for all websites.
What does the image described at the beginning of the passage prominently display on the smartphone screen?
A) A blue background and a heart icon
B) A green background and a shopping cart icon
C) A red background and a lock icon
D) A yellow background and a star icon
What is personally identifiable information (PII)?
Personally identifiable information (PII) is information that can show who you are, such as social security numbers, insurance numbers, and passport numbers.
PII refers to any information about your favorite color or food.
PII is a type of information that only includes your pet's name.
PII is information that only companies use for marketing purposes.
Which of the following is NOT an example of personally identifiable information (PII)?
Social security number
Insurance number
Favorite color
Passport number
Threat actors are people with bad intentions who can figure out who you are by putting together pieces of your personal information.
True
False
What is identity fraud?
Identity fraud is when someone pretends to be you and might try to take your money or mess up your credit score.
Identity fraud is when you forget your own name and address.
Identity fraud is when you change your password regularly to stay safe online.
Identity fraud is when you receive too many emails from unknown people.
Why is your credit score important, according to the passage?
It helps you get discounts at stores
It helps you get things like home loans or credit cards
It helps you remember your passwords
It helps you find new friends
What should you do if you need to talk to your bank or any company, according to the passage?
Click on links in emails that seem fishy
Call them yourself
Give your passwords to anyone who asks
Ignore all emails from your bank
Which of the following is an example of Direct PII?
Your postal code
Full name
Height
Eye color
Fill in the blank: Your ________ is considered Direct PII because it can be used to identify you directly.
home address
favorite color
pet's name
favorite food
Which of the following is NOT an example of Direct PII?
Phone number
Social Security number
Gender
Email address
Fill in the blank: A combination of username and password is known as ________ credentials and is considered Direct PII.
login
access
security
network
Which of the following is an example of Indirect PII?
A) Passport number
B) Gender
C) Bank account number
D) Social media posts
Fill in the blank: Your ________ code is an example of Indirect PII.
postal (or ZIP)
favorite color
pet's name
shoe size
Which of the following is considered Direct PII?
Height
Vehicle identification number (VIN)
Eye color
Weight
Fill in the blank: Your ________ history is considered Direct PII.
browser
medical
purchase
search
Which of the following is NOT an example of Indirect PII?
Height
Social Security number
Gender
ZIP code
Fill in the blank: Your ________ license number is an example of Direct PII.
driver's
library
fishing
hunting
Which of the following is an example of Direct PII?
Social media posts
Height
Gender
ZIP code
Fill in the blank: Your ________ address is considered Direct PII and should be kept private.
school
favorite
pet
Direct PII refers to information that can identify an individual on its own, while Indirect PII requires additional data to identify someone. Which of the following best explains the difference between Direct PII and Indirect PII?
Direct PII can identify an individual by itself, while Indirect PII needs other information to do so.
Direct PII is always encrypted, while Indirect PII is not.
Indirect PII is more sensitive than Direct PII.
Direct PII is only used in marketing, while Indirect PII is used in security.
Why is it important to be cautious about sharing too much of your personal information with people you don't know?
Because this data can lead threat actors directly to you, and cause you a lot of trouble, including identity fraud.
Because it helps you make more friends online.
Because it makes your social media profile more interesting.
Because it allows companies to send you more advertisements.
What is the main reason companies collect data about what you like, where you shop, and what you buy online?
To improve customer service
To show you ads for products similar to ones you've bought before or for targeted advertising
To reduce their costs
To hire more employees
How do algorithms help companies in online marketing?
Algorithms watch what we look at online, what we click on, and what we buy, then figure out what we might like and show us new things based on that.
Algorithms create advertisements without any data about users.
Algorithms only track the time we spend online, not our interests.
Algorithms randomly show products to users without any pattern.
Collecting data helps companies discover new ideas and opportunities they didn't know about before.
True
False
Give an example of how data collection is used in music apps, according to the passage.
Music apps look at the songs and playlists you like and then suggest new music you might enjoy.
Music apps use data collection to increase the volume of your favorite songs automatically.
Music apps collect data to change the lyrics of songs based on your preferences.
Music apps use data collection to block songs from being played during certain hours.
What is the process called when companies analyze your personal data, such as location, age, and interests, to offer you something you're likely to purchase?
Data analytics
Data encryption
Data deletion
Data fabrication
According to the passage, what might happen if a company knows that Kai has been shopping for dog toys and visiting an animal shelter?
They might send Kai ads for cat food
They might show Kai ads for dog beds or more posts about dogs on social media
They might ignore Kai's data
They might send Kai ads for electronics
What is 'Big Data' according to the passage?
Big data is a term that started when computers began collecting huge amounts of data. Organizations use this information for current and future products, marketing, and pricing.
Big data refers to small sets of data that are easy to manage and analyze.
Big data is only used for entertainment purposes and has no business applications.
Big data is a term for outdated information that is no longer useful.
Which of the following search engines are mentioned as examples that help keep your information private?
Google, Bing, Yahoo
DuckDuckGo, BraveSearch, Swisscows
Ask, AOL, Baidu
Yandex, Ecosia, Qwant
Human analysis is still necessary when tracking huge amounts of data, according to the passage.
True
False
What are cookies as described in the passage?
Small cakes you eat while browsing
Small text files stored on your device that allow websites to track what you do online
Large files that slow down your computer
Programs that protect your computer
According to the passage, why do website owners use cookies?
To make websites look worse
To show you more ads and learn more about what people like you are interested in
To delete your shopping cart
To slow down your computer
Fill in the blank: Cookies are specific to each _________.
browser
website
user
session
If you use Chrome and Safari to shop online, both browsers will share the same cookies for your shopping cart.
True
False
A cookie policy usually describes:
how cookies are used on a website
the nutritional value of cookies
recipes for baking cookies
the history of cookies
When you visit a website, what choices do you often get regarding cookies?
Accept or reject cookies
Choose your favorite color
Select a language for the website
Sign up for a newsletter
Clearing your cookies will affect the overall performance of your computer.
True
False
According to the passage, why do companies collect a lot of information about their customers?
To make more money by targeting marketing or advertising and improving customer experience.
To reduce the number of employees needed in the company.
To comply with government regulations on data storage.
To share customer data with competitors for mutual benefit.
What is the main job of data brokers as described in the passage?
To sell products online
To collect, sort, organize, and sell information
To advertise on social media
To create new apps
Data becomes an asset for a company because it can be used to create and make money from new products or services.
True
False
What must companies do when they handle personal data, according to the passage?
They are required to follow laws and regulations about keeping information private.
They can share personal data with anyone they choose.
They must delete all personal data immediately after receiving it.
They are allowed to use personal data for any purpose without restrictions.
Explain how a dog groomer could benefit from data collected by data brokers, as described in the passage.
A dog groomer could use targeted data to reach out to people who live nearby and love dogs, increasing the chances of getting more business than by traditional advertising.
A dog groomer could use data brokers to learn how to groom cats more effectively.
A dog groomer could use data brokers to find out which dog breeds are the most expensive to buy.
A dog groomer could use data brokers to predict the weather for outdoor grooming sessions.
What is one way individuals can make money from their own data, according to the passage?
By filling out surveys and sharing their thoughts and information with companies to earn points, discounts, or prizes.
By refusing to use any online services.
By deleting all their social media accounts.
By never sharing any information online.
Why is licensing important when it comes to using or sharing data?
Licensing is important because it determines who owns the data and whether permission is needed to share or use it, as specified in a licensing agreement.
Licensing is important because it increases the size of the data.
Licensing is important because it makes data more expensive to access.
Licensing is important because it automatically encrypts the data.
Since it started in the late 1990s, social media has become a big part of everyday life for many people. Over how many people around the world are using social media right now, according to the passage?
1 billion
2 billion
5 billion
10 billion
That personal information can be useful for advertisers, who want to sell you things, and for threat actors who want to take things from you.
True
False
Fill in the blank: It's important to know as much as you can about how to protect your ______ on social media platforms.
privacy
passwords
photos
friends
Based on the image description, the person is likely doing which activity at their desk?
Working on a computer
Eating lunch
Sleeping
Playing a musical instrument
Which of the following is a way to take control of your personal data on social media?
Ignore privacy settings
Adjust privacy settings to control who can see your posts and profile information
Share all your information publicly
Never review your friends list
Why should you be mindful of what you share on social media?
To avoid sharing sensitive personal information such as your home address, phone number, date of birth, and financial details
To make more friends
To get more likes
To increase your followers
What is one reason to regularly review and clean up your friends list on social media?
To remove people you no longer wish to share your information with
To add more strangers
To make your profile public
To increase your post visibility
Be cautious of quizzes and games on social media because they can _________
collect personal data and access your profile information
improve your eyesight instantly
guarantee you win real money
make your device waterproof
Why is it important to check and understand the platform's privacy policy on social media?
To understand how your data is collected, used, and shared
To ignore privacy settings
To share more information
To make your account public
What is the most immediate way to get in touch with someone, aside from a phone call, according to the text?
Emailing
Texting (SMS)
File sharing
Video calling
Texting uses the ________ protocol over a cell phone network, and doesn't actually use the Internet at all.
short message service (SMS)
file transfer protocol (FTP)
hypertext transfer protocol (HTTP)
simple mail transfer protocol (SMTP)
SMS texts are sent in plain text, with no encryption.
True
False
Why is there not the same level of built-in security in SMS texting as there is in Internet communications?
Because SMS texts operate on cellular or phone connections, not the Internet, and do not have the same built-in security features.
Because SMS texts are always encrypted end-to-end by default.
Because SMS texts use advanced blockchain technology for security.
Because SMS texts require a password to be sent or received.
Which of the following is an example of an instant messaging app?
Facebook Messenger
File sharing service
Phone call
What is the most secure method of protecting instant messages from being read by third parties while transferred from one system to another?
End-to-end encryption
Using simple passwords
Disabling message notifications
Storing messages in plain text
What is one reason why most popular email services like Gmail or Outlook do not encrypt your emails by default?
It is too expensive for the service and users
It is illegal to encrypt emails
Encryption is not possible on the internet
Users do not want encryption
Emails are usually stored in plain text, meaning ________ can read them if they have access.
anyone
no one
only the sender
only the recipient
What does FTP stand for?
File Transfer Protocol
Fast Transfer Program
File Tracking Process
File Text Protocol
FTP automatically encrypts files for safety.
True
False
It is important to look closely at the email address of a sender before clicking on a link or downloading something because:
It helps identify potential phishing or malicious emails.
It makes the email load faster.
It ensures the email is from a friend.
It guarantees the attachment is safe.
One way hackers or authorities can read your emails even if you use a service like Gmail or Outlook is:
By accessing your account through phishing or stolen credentials.
By sending you more storage space.
By upgrading your email to premium.
By blocking your account from sending emails.
Which of the following is NOT a recommended behavior to avoid phishing attempts?
Responding to phishing emails
Answering unsolicited requests for information
Not verifying email sender's identity
Clicking on suspicious links or attachments
What should you do if you receive an email asking for your personal details and claiming to be from your bank?
Respond immediately
Double-check and do not respond unless you verify the sender's identity
Click on any links provided
Open any attachments
Fill in the blank: Legitimate organizations typically do not ask for ______ via email.
sensitive information
meeting schedules
holiday greetings
newsletter subscriptions
Clicking on suspicious links or downloading attachments from unknown emails can lead to malware being installed on your device.
True
False
What is artificial intelligence (AI)?
A machine that can solve problems and create new content mostly on its own
A type of malware
A human technician
An email scam
Fill in the blank: The process where a machine reads through large sets of data, learns the patterns and structures, and generates new content is called ______.
machine learning (ML)
data entry
manual processing
hardware engineering
file compression
Which of the following is an example of AI in text?
Predictive SMS text in smartphones
Handwritten letters
Physical newspapers
None of the above
What is one way that AI models can hurt today's artists, according to the passage?
By copying their work and style without their consent.
By increasing the price of art supplies.
By making it illegal to create new art.
By forcing artists to work only with computers.
According to the passage, what should you avoid when using AI-powered health apps?
Sharing your health details with friends
Using apps that do not protect your information
Using apps that are free
Using apps on your phone
Artists have developed tools like Glaze and Nightshade to help protect their digital art from being copied by AI models.
True
False
Fill in the blank: Some AI experiments might use your information to make their systems smarter without clearly asking for your ______ to use your data in every way.
consent
location
password
device
What is the main reason artists are fighting back against the use of AI in art, as described in the passage?
Because their creative work is being used without their consent.
Because AI art is always better than human art.
Because AI is too expensive to use.
Because artists want to ban all technology in art.
What does a Caesar cipher do to the letters of the alphabet?
Reverses them
Shifts them by a certain number of positions
Randomizes them
Removes vowels
Using a Caesar cipher with a shift of 3, what does the letter 'A' become?
D
C
F
Z
Fill in the blank: Using a Caesar cipher with a shift of 3, the word 'COMPTIA' becomes _______.
FRPSWLD
DPNQWLD
FROSWLD
FRPSXLD
Match each original letter from the word 'COMPTIA' to its encrypted letter using a Caesar cipher with a shift of 3:
F
F
R
R
P
P
S
S
W
W
How much time would it take to crack encryption this long?
Several million years
A few seconds
A few minutes
A few hours
What is 'data at rest'?
Data that is moving from one place to another over the Internet
Data that is sitting still, saved somewhere such as on a computer or in the cloud
Data that is being deleted
Data that is being processed in real-time
What is one method of encrypting data at rest mentioned in the passage?
The lock screen of your mobile device.
Using a strong Wi-Fi password.
Disabling Bluetooth connectivity.
Enabling airplane mode.
Encrypting data at rest offers another layer of protection beyond the internal systems in place.
True
False
What is 'data in transit'?
Data that is stored in a database
Data that is being deleted
Data that is moving from one place to another over the Internet or a network
Data that is encrypted on a mobile device
Which protocol is commonly used to encrypt information transferred over the Internet from a browser to a website?
FTP
HTTP
HyperText Transfer Protocol Secure (HTTPS)
SMTP
A virtual private network (VPN) creates a safe tunnel to keep everything you do online private.
True
False
Fill in the blank: When you log into a website, it will keep a ________ token or session ID. This special code shows who you are while you're logged in.
session
login
access
user
What device does the data begin on when traveling through a VPN tunnel?
Router
Laptop
Server
Desktop computer
According to the description, after the data leaves the laptop, what is the next device it connects to?
Router
Printer
Monitor
Keyboard
In the VPN tunnel diagram, what does the globe icon above the thick cylindrical shape represent?
The user's device
The public Internet
The router
The server
The red dot changes color when it enters the VPN tunnel, indicating that the data is now protected.
True
False
After passing through the VPN tunnel, where can the data end up according to the description?
At either a desktop computer or a server in a remote location.
Only at the local router.
At any device connected to the same Wi-Fi network.
Only at the originating device.
Which of the following is an element of a strong password?
Uppercase letters
Only numbers
Only lowercase letters
Only symbols
Which of the following should be included in a strong password?
Lowercase letters
Only uppercase letters
Only numbers
Only symbols
A strong password should include _________.
numbers
your name
only letters
birthdate
