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Design 101 Vocabulary

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What are small, non-captioned photos meant to get students in the book, generally run at the top or bottom of a spread, with student identifiers in bold 6 point type?

a)

Banner photos

b)

Mug shots

c)

Feature images

d)

Candid shots

2.

What is the gray border in Pictavo that represents where the page will be trimmed, and objects meant to run off the page must touch or extend past this line?

a)

Bleed line

b)

Margin line

c)

Safe zone

d)

Trim mark

3.

What is the placement of visual elements so they line up, used to organize and group elements for a sharp edge?

a)

Alignment

b)

Contrast

c)

Texture

d)

Balance

4.

What is the largest picture on the page that must cross the gutter, and should be the best, most action-packed photo, placed first when designing to understand space and eyeline?

a)

Dominant photo

b)

Caption photo

c)

Thumbnail image

d)

Inset photo

5.

What is how professionals design, with gridded spreads made up of joining space and separation space to allow for more white space, and helps with consistent alignment?

a)

Grid

b)

Typography

c)

Color Theory

d)

Rasterization

6.

What is the story, told by using direct quotes from students, and alternatives to traditional narrative copy include lists, Q&As, personal narratives, and surveys?

a)

Copy

b)

Editorial

c)

Review

d)

Report

7.

What is the most important, interesting, and therefore largest copy on the spread, with only one per level and no larger than 10 pt?

a)

Level One Coverage

b)

Caption Text

c)

Body Copy

d)

Photo Credit

8.

What is the horizontal or vertical white space across a spread that helps readers visually connect and separate packages?

a)

Eyeline

b)

Gutter

c)

Margin

d)

Column

9.

What is the white space around the spread, with external margins between the green safety margin of your page and the bleed line in Pictavo?

a)

External margin

b)

Gutter

c)

Trim area

d)

Safe zone

10.

What is somewhat interesting copy, worth reading but not ground-breaking, not necessarily related to other coverage, with two per level and no larger than 9 pt?

a)

Level Two Coverage

b)

Feature Story

c)

Editorial Note

d)

Sidebar

11.

What is the alternative copy format that uses only direct quotes from students to tell the story of the year, with no more than two per spread and formatted differently?

a)

Quote Collections

b)

Feature Stories

c)

Interview Highlights

d)

Student Spotlights

12.

What is the inside edges of the pages (center of the spread) that are bound during production, making that area difficult to see, and where text, faces, and important elements should be kept outside?

a)

Gutter

b)

Margin

c)

Bleed

d)

Trim

13.

What is the staff manual used to enforce consistent levels of coverage across pages, outlining parameters for font, point size, line spacing, and other details?

a)

Style Guide

b)

Proof Sheet

c)

Layout Plan

d)

Design Brief

14.

What is the term for the consistent spacing between elements on a spread, made of joining and separating space?

a)

Internal Margin

b)

Bleed

c)

Gutter

d)

Trim

15.

What is the page number and topic of a spread placed as a package, traditionally in the bottom left and bottom right of a spread?

a)

Folios

b)

Bylines

c)

Captions

d)

Pull quotes

16.

What is arranging content to show the order of importance by manipulating size, color, contrast, alignment, repetition, proximity, whitespace, or texture, leading the reader's eye from the dominant package to the smallest package?

a)

Hierarchy

b)

Typography

c)

Symmetry

d)

Balance

17.

What is a grouping of coverage elements that form a unit on one topic?

a)

Packaging

b)

Segmentation

c)

Fragmentation

d)

Clustering

18.

What is usually used to cover topics not photographed or without interesting photography, with two per level and no larger than 8 pt?

a)

Level Three Coverage

b)

Photo Captions

c)

Main Headlines

d)

Sidebar Notes

19.

What are visual elements that pull the reader into the design?

a)

Reader Entry

b)

Background Noise

c)

Exit Points

d)

Text Alignment

20.

What is the empty space between packages that creates room for the eye to take a break, and should be kept to the outside of the pages to avoid 'trapped' space?

a)

White Space

b)

Kerning

c)

Gutter

d)

Margin