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WorksheetsSMS Pre-Assessment Part 1
Total questions: 25
Worksheet time: 13mins
Ed will be giving a presentation on preserving natural habitats in the region. He is looking at the list of attendees so he can tailor the topics to the audience. He wants to know their job title, company and the social media platform they use. What is another term for the information that he is seeking?
Needs
Personality
Demographiics
Values and constraints
Joe owns a tree-cutting business. He often uses direct mail to market his business. He is frustrated with the time it takes to draft a promotion, prep it for mailing, and then wait for the post office process to deliver it. His friend told him to consider social media marketing. This method will reduce the time it takes to put a promotion in front of an audience. What is the term that describes the issues Joe is having with traditional marketing?
Permanence
Immediacty
Frequency
Reach
A popular gas station chain wants to take advantage of smartphones. As a result, they decided to implement a social media plan for the next year. The key to their strategy is to give loyalty points to a customer every time they use their social media site to locate a gas station and purchase gas. What type of social media are they using?
Mobile social media
Traditional social media
Social Media Entertainment
User-Generated Content
A pest control company wants to improve their social media engagement. They decided to run a social media campaign that offers a discount over the entire summer. This discount is good for anyone who likes their post and references the code on the post when they call the company. Which metrics will let them know if the social media engagement improved?
Applause and amplification
Monitor and listening
Volume and Variety
Confidence and choice
The social media team is holding a two-hour workshop with the leadership team. They will be training leaders on tips and tricks using social media. The goal is for the leadership team to share the company’s posts by reposting. What advantage does this goal offer?
Promote executive-buy-in
Create influencers
Justify the organizational structure
Establish audience segments
Company A makes gear for camping. They ran a social media campaign that prompted their followers to talk about camping frustrations. Fifty participants will be randomly selected to win a camping chair. The campaign resulted in several good ideas for new products. What strategy did the campaign use?
Crowdshaping
Crowdsourcing
Crowdthinking
Crowdwork
Sue has evaluated her goals to ensure they are SMART goals. She confirmed that they are:
specific
measurable
actionable
time-bound
What is the last characteristic that Sue needs to evaluate her goals for?
Reachable
Returnable
Rigorous
Realistic
Ray is a training coordinator for a company that makes boats. The social media team invited him to a meeting to discuss employee behaviors on social media. The team’s goal is to create a social media workshop that all employees attend. What objective would benefit the company with this training?
Employees use a consistent social voice and tone in posts that relate to the company.
Employees become aware of social media dangers and pass it along to their families.
Employees understand why the company invests in social media and stop complaining.
Employees realize that their use of social media has only a little impact on the company.
Grace is the manager of the company’s social media team. She is concerned about how the company is viewed on social media. She plans to hold an all-day meeting with her team to find ways to improve brand recognition through positive strategies. Which of the following is a strategy that would help them achieve this goal?
Develop several social voices that the team can choose from when implementing a strategy.
Use a variety of different visual styles on posts that make the followers’ experience interesting.
Create a cheery social character that followers view as a clear association with the brand.
Revise the social media profile for the company so that it only shares the company’s website link.
Laura owns a sewing business. She has relied on word-of-mouth advertising but lately work has been slow. Her friend told her to think about using social media to promote her business. She knows marketing on social media has some pros and cons. Which of the following advantages would benefit Laura the most if she started using this approach?
Learning more about her market sector.
Improving the customer service that she offers.
Establishing her business as an industry leader.
Connecting with current customers and finding new ones.
The leadership team has created the vision and high-level goals for the company. Now they are asking each division to create strategies to support the goals. They further ask that one of those strategies involve social media. What type of strategy is the leadership team using?
High-level organizational strategy
Organizational unit strategy
Executive buy-in strategy
Platform strategy
Mindy is a social media analyst for Company A. She is planning their first social media campaign for the year. She first needs to evaluate last year’s campaigns. How can she capture social media data?
Review the SMART plan
Perform a social media audit
Perform a SWOT analysis
Develop multiple personas
Company A is new to the extreme sports industry. They know it is vital to expand their social media campaigns to meet their sales goals. The social media team is creating personas to help reach the target audience. However, they wonder why it is important to identify fears for each persona. Which of the following is an accurate reason to complete this effort?
It prepares them for possible issues that might prevent a sale from occurring.
They can avoid marketing to people who will not get involved in extreme sports.
Parents can be convinced that extreme sports will build confidence in their children.
Content for videos will focus on building confidence and the value of tackling fears.
The social media team wants to segment their target audience to better understand who is more likely to purchase their products. One segment of the audience is interested but does not need their products and they cannot afford them. How will this target audience be classified?
Primary audience
Secondary audience
Tertiary audience
Quaternary audience
Company A is reviewing the social media campaigns from last year. They have reviewed the personas and have confirmed their target audiences. They have listed the company’s strengths and now want to identify its weaknesses. What are they performing?
SMART process
SWOT analysis
ROI calculation
PPC calculation
Phil just learned about the social media funnel at a recent workshop. He is explaining this concept to the team. Which of the following is a correct statement on the social media funnel?
It is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.
It is a new and better workflow choice for your social media campaigns that run on multiple platforms.
It is integrating multimedia into social media sites to drive engagement or participation by a target audience.
It is a series of phases that a target audience member goes through when interacting with a company on social media.
Louis is coaching the social media team on how to use metrics. The next campaign has a goal to connect more social media users to the company’s ecommerce website. The team came up with several possible metrics for this goal. Which one of the following would be the best metric to use?
Number of click throughs. The ecommerce website visits originating from social media will increase by 10%.
Number of sales. The sales revenue that originates from the social media sites will increase by 3%.
Number of followers. The number of followers on the social media sites will increase by 15%.
Number of video views. The number of video views from social media campaign posts will increase by 20%.
Ray is learning about the different types of content used on social media that will help increase their brand awareness. He drafts a strategy stating that 20% of their posted content will come from industry news and insights. What type of content is this?
Serialized
Curated
Links
Media
Sue is the writer for the social media team. She is making a list of content ideas for the next social media campaign. She wants content that appeals to the doubtful person. Which one of the following should she make sure is on her list?
Customer success stories
Quotations
White papers
Case studies
A car dealership is promoting their products on social media for the first time. They create a campaign that will use posts containing links to a webpage on used cars they have for sale. The success of this campaign will be measured by how many click-throughs occur. What type of campaign design did they use to encourage a sale?
Pareto Principle
Gamification
Call to Action
Rule of Thirds
Mia is working on drafting curated content for next month’s social media posts. She found some experts in their industry and is feeling overwhelmed by the amount of content. How can she quickly find the content she needs?
Let the social media team do a random vote on experts, and use the expert with the most votes.
Choose a topic that is useful to the audience and narrow the scope to provide focused content.
Do a Google search on your industry and choose a topic from the article that ranks the highest.
Select content that uses a lot of videos and graphics to illustrate points to ensure the content is interesting.
Sally wants to know if a certain social media platform will be the right choice for her new social media campaigns. How should she evaluate the platform?
Check on how the platform ranks in popularity with the general public.
Complete a return on investment to determine if she can afford to do a social media campaign.
Check if the platform is flexible enough to allow comments and resharing to be turned on and off.
See if the platform’s audience demographics match those of her targeted audience.
A travel agency has a goal to expand their customer reach to those over the age of 70. They want to use social media platforms that currently reach this targeted audience. They will use multimedia and customer stories to create interest in vacation spots. How should they make their final choice?
Find a social media platform that is popular with younger people so they can help grandparents navigate the platform.
Create a table that lists the agency’s requirements and mark off which social media platforms meet each criterion.
Select the oldest social media platform available because it is likely that the elderly population will be familiar with it.
Complete a return on investment for each social media platform and select the one that is the most attractive financially.
Mike is a social media analyst for a company that makes shoes for various sports. Competition is fierce so they would like to use more influencers to increase revenue. What strategy will help him recruit new influencers?
Email a video to potential influencers that includes the science behind the structure of the shoe.
Include hashtags of popular athletes in your campaign posts to create interest
Reach out to athletes with a handwritten letter that invites them to be an influencer.
Target popular athletes with an outreach campaign that offers them a promotional item.
Martha has been asked to increase engagement on social media. Martha is aware of the challenges surrounding the 90-9-1 rule. How can she get more participation out of the 9%?
Offer product recommendations similar to those the buyer has already purchased and make it easy for them to complete the sale.
Use off-topic posts along with focused paid advertising to switch up the content and make it interesting to the audience.
Reduce the number of posts on a platform so that it is easier for the audience to see one they are interested in it.
Use content that is text-based and lengthy to help the audience view the company as an authority in the industry.
