WorksheetsConsumer Skills Bell Ringer 2
Total questions: 7
Worksheet time: 4mins
All of these are ways of influence used by advertisers EXCEPT…
Authority
Scarcity
Bribery
Liking
Which of these is an example of a company using a dark pattern?
James passes the same store on his walk to school every day, and the manager always waves hello
Katelyn bought concert tickets at the local arena and now gets a daily email with “Arena events today” without an unsubscribe link
Suzuki signed up for a yearly magazine subscription and after 11 months gets a reminder that it is expiring soon
Darrell used a credit card to buy a new pair of pants, and the next week he finds a $350 charge for clothing at the same store
Which of the following is a realistic step a consumer can take to protect themself against dark patterns?
Never agree to a company’s terms and conditions when on the internet
Use a fake name for all of your social media accounts
Avoid shopping online and do all your shopping in a physical store
Be aware of how companies may want to influence your behavior and stick to your own spending plan
Which of these most accurately defines a dark pattern?
When sellers keep you in the dark by withholding key information about their product
When a salesperson continues to send you emails long after you’ve left the store
When a business systematically takes advantage of a subset of customers based on a certain demographic or socioeconomic status
When design features trick users into doing something that benefits the business
Josefina sees an ad on social media featuring a doctor who is promoting a new type of energy drink. The doctor cites her credentials and experience saying, “I’ve been working in the industry for over 20 years. Buy this product!” Which of the six ways of influence is being used in this ad?
Authority
Social Proof
Liking
Scarcity
Which of the following is an example of the Roach Motel dark pattern?
A website automatically signs you up for a paid subscription when you create an account but there is no easy way to cancel it
A mobile app uses green buttons throughout to select NO but then suddenly changes it to select YES
A banner ad has a fake speck of dust to trick users to click on it when they try to swipe the dust away
A hotel reservation site tells you the number of deals you just missed by failing to book a room faster
Each of the following is one of the six ways of influence EXCEPT…
Scarcity
Blackmail
Authority
Social Proof
