WorksheetsTrung Nguyen Coffee Quiz
Total questions: 10
Worksheet time: 5mins
Who founded Trung Nguyen Coffee and in what year?
Howard Schultz, 1996
Đặng Lê Nguyên Vũ, 1996
Phạm Nhật Vượng, 2000
Where was Trung Nguyen originally established?
Ho Chi Minh City
Hanoi
Buon Ma Thuot
What is the meaning behind the slogan “Coffee that changes lives”?
Coffee helps people stay awake
Coffee inspires creativity and success
Coffee is only for daily enjoyment
Which is Trung Nguyen’s most famous instant coffee product?
Nescafé
G7
Starbucks VIA
How many countries does Trung Nguyen export to?
More than 60
About 20
Over 100
What are the three main pillars of Trung Nguyen’s business ecosystem?
Production & Processing, Coffee Shop Chain, Retail Market
Production, Digital Marketing, E-commerce
Coffee Shops, Tourism, Real Estate
What makes Trung Nguyen’s brand positioning different from Starbucks or Nescafé?
Focus on convenience
Emphasis on Vietnamese culture and creativity
Global lifestyle branding
Which marketing campaign highlighted coffee as a driving force behind knowledge and innovation?
Coffee for Life
Journey of Creativity
Energy for Tomorrow
What is the purpose of Trung Nguyen Legend Cafés besides selling coffee?
Just for quick takeaway
Cultural hubs for working, relaxing, and connecting
Luxury dining spaces
What major challenge does Trung Nguyen face with younger consumers (Gen Z, Millennials)?
Lack of coffee product quality
Image seen as too serious and philosophical
Too many café outlets
