An additional driver fee when renting a car

A processing fee added to plane tickets

Sales tax included in the displayed price of an item

A service fee added to food delivery through an app

To improve product recommendations and personalize ads

To limit the amount of advertising you see online

To ensure your privacy by deleting the data immediately

To decrease the variety of products shown to you

Wait for subscriptions to expire since it is illegal for companies to auto-renew them

Track which subscriptions they use over the next five years to see which ones they can get rid of

Subscribe to more services to find out which ones are truly necessary

Regularly review and cancel subscriptions that are no longer needed or used

Displaying ads for products consumers have previously viewed or shown interest in to encourage them to make a purchase

Sending consumers fewer advertisements to avoid overwhelming them

Limiting their marketing efforts to physical stores only

Focusing on first-time visitors to their website rather than returning visitors

An advertised annual membership fee for a gym

A discount applied at a grocery checkout for meeting a minimum purchase amount

A service charge added to a food delivery bill that was not disclosed upfront

A price tag that includes the final cost, including taxes and service charges