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Worksheets

Print Media terms

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

What is meant by the term Target Audience?

a)
A specific group of consumers targeted by marketing efforts.
b)
A strategy for product pricing.
c)
A demographic study of consumer behavior.
d)
A method for analyzing market trends.
2.

What does GEARS stand for

a)

Go Eat All Ribs Soon

b)

Get Exercise And Reap Success

c)

Gender Ethnicity Age Region Socioeconomic

d)

GEARS

3.

What is Primary Research?

a)
Primary research involves analyzing existing data from previous studies.
b)
Primary research is the process of gathering first-hand data directly from participants or experiments.
c)
Primary research is the collection of data from secondary sources.
d)
Primary research is a method of reviewing literature and published articles.
4.

What is Secondary Research?

a)
Secondary research is the process of creating new data from scratch.
b)
Primary research involves collecting new data directly from sources.
c)
Secondary research is the process of using existing data collected by others for analysis.
d)
Secondary research is only about surveys and interviews.
5.

What are the KEY ELEMENTS of a FILM POSTER?

a)
Director, Genre, Release Date
b)
Cast, Budget, Runtime
c)
Soundtrack, Reviews, Awards
d)

Title, Image(s), Release Date/Tagline

6.

Who is the likely main target audience for this product?

a)
Senior citizens
b)

Primarily women, teens, along with nostalgic adults.

c)

Masculine men and young adults

d)
Professional athletes
7.

What is a MASTHEAD?

a)

A masthead is a feature on a magazine cover that displays its title and other identifying information.

b)
A masthead is a term for a type of boat.
c)
A masthead is a section for advertising in a magazine.
d)
A masthead is a type of ship's sail.
8.

What are COVER or SELL LINES?

a)

COVER or SELL LINES are indicators of themes.

b)

COVER or SELL LINES are the titles or key phrases on a cover to entice the reader to buy the magazine

c)

COVER or SELL LINES represent the readers.

d)
COVER or SELL LINES are used to determine the overall market trend.
9.

What type of language is most commonly found in Magazine cover lines?

a)
Formal and technical language
b)
Subtle and understated language
c)

Sensational and attention-grabbing language, often with imperative verbs like get or do

d)
Complex and jargon-filled language
10.

What is the main function of a print advert?

a)
To inform about company policies.
b)
To entertain the audience with stories.
c)
To provide detailed product specifications.
d)
To promote a product or service.
11.

In print media, what is House Style?

a)
House Style is a specific font used in all publications.
b)

House Style is a look or way of formatting and presentation in print media to ensure brand recognition.

c)
House Style refers to the type of paper used in printing.
d)
House Style is a marketing strategy for print media.
12.

What does Sans Serif mean in print media?

a)
A typeface with decorative elements.
b)
A typeface that is only used for headlines.
c)

A typeface without decorative elements.

d)
A typeface that includes both serif and sans serif styles.
13.

Who would be the likely target audience if the magazine has Sans serif fonts?

a)

Women who like delicate, decorative topics.

b)
Children interested in cartoons and comics.
c)
Older audiences who prefer traditional styles.
d)

Male audiences and people interested interested in direct bold topics.

14.

Who is the likely main audience for this advert?

a)
Teenagers looking for budget-friendly options
b)
Children interested in animated characters
c)
Seniors seeking health-focused beverages
d)

Young men interested in healthier options but also excitement