WorksheetsESP - B. Digital Marketing Basics
Total questions: 10
Worksheet time: 5mins
What does PPC stand for?
Pay Per Customer
Pay Per Click
Personal Promotion Campaign
Paid Product Category
What happens when an ad in PPC is no longer paid for?
It goes viral
It stays forever
It disappears
It becomes cheaper
Which factor affects the cost of a PPC ad?
Logo size
Keyword competitiveness
The number of employees in the company
Product packaging
In affiliate marketing, how do influencers earn money?
By selling products directly
By receiving a kickback when a link is clicked or a sale is made
By paying companies for ads
By creating viral videos only
Which is a key benefit of video marketing?
Videos are less engaging than text
Videos can increase awareness and traffic
Videos do not go viral
Videos replace social media completely
Which of the following is an example of audio marketing today?
Podcast ads
Facebook posts
TV commercials
Flyers
What tool is an example of a smart home assistant in audio marketing?
TikTok
Alexa
PPC ads
According to research, what percentage of people worldwide use mobile voice search?
10%
20%
27%
50%
Why is mobile marketing important for younger audiences?
They rarely use phones
They are highly active on smartphones and apps
They prefer traditional marketing
They dislike immediacy
Which of these is NOT a task in mobile marketing?
In-app advertising
Texting
Social messaging apps
SEO ranking only