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WorksheetsCustomer Insights & Market Research
Total questions: 12
Worksheet time: 6mins
In business, what is a painpoint?
Any problem faced by consumers
Parts on your body that cause you pain
Weapons used to
harm people
A unique quality that makes a business stand out
Why do businesses care about customer pain points?
To make products more expensive
To find problems they can solve
To confuse their competitors
To create more ads
What is market research?
Learning about what customers like
Guessing what people want
Selling in a busy marketplace
Copying another company's products
Which of these is NOT a method of market research?
Asking people
questions
Giving surveys
Looking at online reviews
Guessing what people want
When you ask your classmates what snacks they prefer, what are you doing?
Discovery
Market research
Advertising
Customer bonding
What is the first phase of the Consumer Life Cycle?
Bond
Evaluation
Discovery
Purchase
In the “Evaluation” phase, the customer is…
Buying the product
Trying to see if the product is worth it
Telling friends about the product
Returning the product
What happens during the “Purchase” phase?
Customers pay for
the product
Customers tell others about it
Customers discover
the product
Customers test competitors
Which phase focuses on the customer’s experience while using the product?
Bond
Advocacy
Use Experience
Evaluation
If a customer keeps buying from the same brand, that’s called…
Advocacy
Bond
Discovery
Evaluation
If you tell your friends “McDonald's is amazing!”, what phase is that?
Purchase
Evaluation
Advocacy
Use Experience
Which of these is an example of a pain point at school?
Not enough places to charge your laptop
Enjoying your favorite snack
Winning a sports competition
Getting more free time
