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EXAM: WOW! - COLOR PSYCHOLOGY

Total questions: 25

Worksheet time: 1hrs 13mins

Name
Class
Date
1.
White is considered a universal color.
a)
True
b)
False
2.
Colors such as orange, red and yellow are considered ______
a)
bright colors
b)
warm colors
c)
cool colors
d)
primary colors
3.

What colors are associated with calmness, serenity, and relaxation?

a)

Cool colors

b)

Muted colors

c)

Monochromatic colors

d)

Complementary colors

4.
What color is commonly used in sports to evoke intimidation and power?
a)
Red
b)
Grey
c)
Purple
d)
Black
5.
What color has the negative connotation of isolation, absence of color, bland and uninviting?
a)
Blue
b)
White
c)
Black
d)
Green
6.
What color is best used as an accent color, as it tends to overpower a design if used too much?
a)
Orange
b)
Yellow
c)
Blue
d)
Green
7.
What color is considered regal as associated with religion and power?
a)
Black
b)
Red
c)
Purple/violet
d)
Orange
8.
What color is associated with nature, growth, wealth, luck and life?
a)
Violet
b)
Green
c)
Blue
d)
Yellow
9.

A color used as an alternative to yellow.

(a)  

10.

A color associated with nature, growth, wealth, luck and life.

(a)  

11.

A color associated with formality, authoritative, powerful, mysterious and providing order or structure.

(a)  

12.

A color associated with feminine, romantic, sweet, kind and nurturing.

(a)  

13.

A prominent color that is used to attract higher net-worth customers.

(a)  

14.

A color associated with optimism, confidence, self-esteem, sunny and friendliness.

(a)  

15.

What color is associated with eliciting emotions of urgency, passion, love and anger?

(a)  

16.

A color associated with neutrality, maturity, sophistication, timelessness and wisdom.

(a)  

17.

A color associated with innocence, clarity, purity, openness and cleanliness.

(a)  

18.
Red is associated with fast food color schemes.
a)
True
b)
False
19.
What color is considered a contemporary alternative to black?
a)
White
b)
Green
c)
Gray
d)
Blue
20.
What is another name for neutral colors that can complement most colors?
a)
Comprehensive colors
b)
Triadic colors
c)
Universal colors
d)
Primary colors
21.
Pink is considered a universal color.
a)
True
b)
False
22.
What color is associated with trust, being conservative and used commonly by corporate institutions?
a)
Green
b)
Red
c)
Black
d)
Blue
23.
What study is important to visual merchandising to help influence shopping behaviors?
a)
Color psychology
b)
Color theory
c)
Color symbolism
d)
Color branding
24.
What support color evokes a sense of comfort and groundedness to other colors?
a)
Black
b)
Brown
c)
Red
d)
Purple
25.
What color whose positive attributes include creativity, warmth, comfort, sociable and youthful?
a)
Yellow
b)
Orange
c)
Blue
d)
Green

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