WorksheetsMarket Planning Review
Total questions: 10
Worksheet time: 5mins
Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
Geographic
Psychographic
Behavioral
Occupational
After conducting a survey of consumers' needs, your company developed a new salt-free, sugar-free vitamin for people pursuing a healthy lifestyle. The research process identified the business's
target market.
market share.
geographic segmentation.
industrial market.
Increasing membership by 25% during the next year might be one of the __________ of a health club.
principles
strategies
goals
tactics
What is the overall reason that marketing strategies are designed and implemented?
Improving management techniques
Achieving planned goals
Changing the image of the business
Increasing business profits immediately
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
Product
Price
Promotion
Place
To promote its summer menu, Danielle's Café plans to email a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
Strategy
Goal
Trend
Tactic
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18- to 34-years old. How is the business segmenting the market?
By geographics
By psychographics
By demographics
By behavior
Why is it important for a business to conduct a situational analysis during the marketing planning process?
To identify customers
To ward off problems
To forecast expenses
To redesign products
What are businesses examining when they conduct a situational analysis during the marketing-planning process?
Environmental factors
Physical characteristics
Personal aptitudes
Geographical changes
Sue is a 12th grade student who loves the new Ferrari convertible which retails for approximately $300,000. She works part-time at the local movie theater and has approximately $150 in her savings and checking account. Is Sue a part of the market for the Ferrari?
No, she is not financially willing to purchase the Ferrari.
Yes, she has an unfulfilled desire for the Ferrari.
No, she is not financially able to purchase the Ferrari.
Yes, she has an unfulfilled desire and is financially able and willing to satisfy that desire.
