Worksheets2025 Market Research Test
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
____ marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results
a)
Email
b)
Social Media
c)
Search engine optimization (SEO)
d)
Pay-per-click (PPC)
2.
____ marketing usually occurs when customers have subscribed to receive promotional materials.
a)
newpaper
b)
Email
c)
Mail
d)
Television
3.
With ____, it is easy to target a specific geographic location.
a)
internet marking
b)
televison advertising
c)
mail marketing
d)
newspaper marketing
4.
Maria runs a smoothie stand at the local mall. Which business would be her direct competition?
a)
A clothing boutique
b)
A juice bar that sells fruit smoothies and protein shakes
c)
A bookstore café that sells coffee and pastries
d)
A gym that offers fitness classes
5.
What formula is used to determine a company's customer acquisition cost (CAC)?
a)
Marketing expenses - sales expenses / the number of a new customers for the period
b)
Marketing expenses + sales expenses / the number of a new customers for the period
c)
Marketing expenses - sales expenses x the number of a new customers for the period
d)
Marketing expenses + sales expenses + the number of a new customers for the period
6.
What are indirect competitors?
a)
Businesses that have the same or similar revenue
b)
Other businesses that sell the same or similar products or services that a company sells
c)
Businesses that have the same or similar investors
d)
Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need
7.
What should marketing plans include?
a)
Actions that need to occur to reach the desired maketing results
b)
People involved in marketing strategies
c)
Customer data and purchase history
d)
New inventory items
8.
Barry opens a small business. He spent $15,000 on marketing expenses and $5,000 in sales costs last year. He obtained 1,000 new customers. What is his customer acquisition cost (CAC)?
a)
$10
b)
$20
c)
$8
d)
$12
9.
Which source is considered a secondary data?
a)
Focus group
b)
Statiscal data
c)
Interviews
d)
Internet articles
10.
Including ____ in a sales strategy is important.
a)
employee support
b)
employee feedback
c)
customer support
d)
customer rewards
11.
Which statement best describes opportunities in a SWOT analysis?
a)
Things a company does well
b)
Areas in which a company is lacking
c)
Anything that poses a risk to a company's success and growth
d)
Anything that could increase sales and grow a company
12.
Which channels are examples of digital sales channels?
a)
Reatail Stores
b)
Farmers Market
c)
Wholesalers
d)
Auction Marketplace
13.
A sandwich shop wants to send a coupon to people and plans to utilize the United States Postal Service age and income demographics to determine who will receive a coupon. Which marketing method is the sandwich shop using?
a)
Newspaper marketing
b)
Mail marketing
c)
Television advertising
d)
Internet marketing
14.
What is a benefit of physical sales channels?
a)
Ease of shopping for customers
b)
Customers can interact with the product
c)
Broader selling range for businesses
d)
Customers can order the product any time of day
15.
Provides companies with information about their customers' values, personality traits, motivations, and how they view the world.
a)
Geographical data
b)
Demographic data
c)
Behavioral data
d)
Psychographic data
16.
Beth is the chief marketing officer for a bis firm. After looking at the company's sales data, she recognizes that most of the cases her company represented were to clients who lived in the neighboring city. She decides she will boost advertisements in the neighboring city to increase their case numbers. What did Beth determine by looking at her company's sales data?
a)
Value proposition
b)
Revenue
c)
Target market
d)
Pricing
17.
What formula is used to determine a company's customer retention rate?
a)
(The number of customers at the end of the period - the number customers acquired during the period) / the number of customers at the start of the period x 100
b)
(The number of customers at the end of the period - the number customers acquired during the period) / the number of customers at the start of the period /100
c)
(The number of customers at the end of the period - the number customers acquired during the period) x the number of customers at the start of the period x 100
d)
(The number of customers at the end of the period + the number customers acquired during the period) / the number of customers at the start of the period x 100
18.
What is value proposition?
a)
A statement that explains to customers why they should do business with a company
b)
A statement that explains the estimated value of a company
c)
A statement that explains the estimated value of a product or service
d)
A statement that explains to investors why they should do business with a company
19.
A company's ____ may play a role in pricing.
a)
stock value
b)
target market
c)
revenue
d)
sales
20.
Which step of the sales process demonstrates to the customer how a product or service meets their needs?
a)
Prospecting
b)
Presentation
c)
Closing
d)
Follow-up
100 %
