WorksheetsQuiz on Reputation Management in PR
Total questions: 24
Worksheet time: 18mins
What is the primary focus of public relations (PR)?
Market research
Sales promotion
Advertising
Reputation management
Which of the following is a proactive strategy in reputation management?
Crisis communication
Drafting thought leadership articles
Responding to customer complaints
Monitoring social media
What is a common tactic used by PR professionals to maintain a brand's reputation?
Creating viral marketing campaigns
Conducting media interviews
Offering discounts
Increasing product prices
What was the Tide Pod Challenge?
A marketing campaign for Tide
A viral challenge involving eating Tide pods
A new product launch
A charity event sponsored by Tide
What did Uber do in response to backlash from surge pricing?
Launched a new app
Provided more information about the pricing model
Increased the prices further
Eliminated surge pricing altogether
What was the public's reaction to Pepsi's 2017 advertisement featuring Kylie Jenner?
It led to increased sales
It was ignored by the public
It was considered tone deaf
It was widely praised
What is reputational risk?
The risk of product failure
The potential for damage to public perception
The risk of employee turnover
The risk of financial loss
How can companies proactively manage their reputation?
By reducing marketing budgets
By publicly supporting social causes
By limiting customer interactions
By avoiding social media
What is a key role of PR professionals during a crisis?
To ignore the situation
To create a plan of action
To increase advertising
To change the company name
What should a PR team do as soon as a crisis begins?
Wait for the media to report
Prepare a plan of action
Change the company's logo
Increase social media posts
What is one way to build a good reputation?
By reducing employee benefits
By offering mental health days to employees
By avoiding community involvement
By limiting public relations efforts
What is the first step for PR professionals in a crisis?
To increase advertising
To change the company's leadership
To understand the situation
To draft a press release
What can help mitigate reputational risks?
Limiting customer feedback
Ignoring social media
Reducing communication
Pre-writing and reviewing posts
What is a common outcome of a successful PR strategy?
Increased product prices
A positive brand image
Decreased customer trust
Higher employee turnover
What did Pepsi do after the backlash from their advertisement?
Ignored the criticism
Launched a new product
Pledged $400 million to support Black representation
Increased their advertising budget
What is the role of storytelling in PR?
To reduce costs
To increase sales
To shape public perception
To entertain the audience
What is a reputational crisis?
An increase in sales
A situation that damages public perception
A financial downturn
A successful marketing campaign
What is one way to address a reputational crisis?
Changing the company's mission
Avoiding media contact
Drafting statements for various parties
Increasing product prices
What is the significance of maintaining a positive brand image?
It reduces the need for marketing
It increases customer trust and sales
It has no impact on business
It leads to higher employee dissatisfaction
What is a proactive approach to reputation management?
Ignoring customer feedback
Waiting for crises to occur
Reducing communication efforts
Creating consistent media placements
What is the role of media interviews in PR?
To increase product prices
To limit public exposure
To maintain a brand's reputation
To reduce customer engagement
What is a key component of crisis management?
Changing the company's leadership
Increasing advertising
Rapid response and communication
Ignoring the issue
What can help a company weather a reputational storm?
Limiting community involvement
Ignoring public opinion
Strong relationships with a PR firm
Reducing employee benefits
What is the ultimate goal of reputation management in PR?
To shape and influence public perception
To increase product prices
To reduce employee engagement
To limit customer feedback
