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Worksheets2nd Quarter Exam in Journalism 10
Total questions: 50
Worksheet time: 25mins
An advertorial is a type of content that ______.
Criticizes a product’s quality
Blends information and advertising
Reports news objectively
Discusses politics only
The word “advertorial” came from combining ______.
Advertisement + Tutorial
Advertisement + Editorial
Advertisement + Commercial
Advertisement + Article
The purpose of an advertorial is to ______.
Inform and subtly persuade
Provide entertainment
Deliver breaking news
Criticize government actions
Which of the following is a characteristic of an advertorial?
It hides the sponsor completely
It provides factual information in promotional tone
It contains no visuals
It uses only dialogue
Which of these is an example of an advertorial title?
“Local Farmers’ Market Supports Families”
“Breaking: Typhoon Alert!”
“Principal Announces Class Suspension”
“Sports Update: Volleyball Finals”
What should an advertorial always include?
Confusing statements
Clear call-to-action
Unrelated facts
Multiple characters
An advocacy campaign promotes ______.
Social change or awareness
Brand endorsements only
Election candidates
Celebrity gossip
What is the main goal of advocacy campaigns?
To increase entertainment value
To influence opinions and inspire action
To sell products
To advertise businesses
An example of a health advocacy slogan is:
“Stay Fit, Stay Alive!”
“Buy More, Save More!”
“The Taste You Deserve!”
“Unli Rice, Unli Fun!”
An environmental advocacy campaign focuses on ______.
Product sales
Nature preservation
Fashion trends
Entertainment
Which of the following is a feature of an effective advocacy campaign?
Vague message
Strong visuals and emotional appeal
Long technical discussions
Use of complicated jargon
The target audience of an advocacy campaign refers to ______.
The production team
The group of people the message is intended for
The writer
The camera operator
A TV announcement usually aims to ______.
Entertain the audience
Inform the public quickly about important news
Sell a product
Present a long story
A good TV announcement must be ______.
Long and detailed
Clear, concise, and direct
Funny and exaggerated
Filled with sound effects
Which of the following could be a TV announcement topic?
Movie review
School suspension notice
Product endorsement
Fashion tips
Which of the following is not a TV announcement?
Typhoon warning
Lost-and-found notice
Commercial about shampoo
Traffic advisory
The tone of a TV announcement should be ______.
Informative and calm
Emotional and dramatic
Comedic and playful
Sad and slow
A TV advertisement is mainly created to ______.
Inform the public about issues
Persuade viewers to buy or support a product
Announce school policies
Educate about disasters
Which of the following is NOT a feature of a TV ad?
Catchy slogan
Visual appeal
Dull and long narration
Jingle or tagline
The hook of a TV advertisement is used to ______.
Bore the audience
Grab viewers’ attention immediately
End the segment quietly
Provide detailed research
Which is an example of a call-to-action in a TV ad?
“Buy now and experience the taste!”
“Once upon a time...”
“Breaking News: Flood Update”
“Next on our program...”
The duration of most TV ads ranges from ______.
1–3 minutes
30–60 seconds
5–10 minutes
Over 10 minutes
The elements of a TV broadcast segment include visuals, sound, script, and ______.
Timing
Animation
Location only
Music alone
What does the visual element of a broadcast mean?
The storyline
What the audience sees
The sound effect
The narrator’s tone
The audio element includes _____.
The camera movements
The music, dialogue, and sound effects
The lighting setup
The camera angle
The script provides _____.
Directions for visuals and sounds
Editing software
Camera equipment list
Voice actors’ schedule
A segment producer is responsible for _____.
Delivering lines
Planning and supervising the segment’s production
Editing sound effects
Creating lighting setups
A TV segment can be defined as _____.
The entire show
A specific portion within a TV program
The news studio
A type of advertisement
A good broadcast segment should be _____.
Boring and long
Relevant and engaging
Confusing and fast-paced
Silent and plain
The anchor or host must have which quality?
Poor articulation
Clear voice and confidence
Fast and unclear speech
Avoids eye contact
A news segment focuses on _____.
Promoting products
Reporting facts and current events
Advertising services
Storytelling fiction
A feature segment usually aims to _____.
Inform through storytelling
Debate political issues
Deliver breaking news
Provide sports scores
The lead in a TV script means _____.
The first line of dialogue
The most important information at the start
The closing statement
The background music
Which is a segment cue?
“Fade in – morning shot”
“Hello everyone!”
“What do you think?”
“Let’s end this story.”
Writing for TV differs from writing for print because it must be _____.
Complex and detailed
Visual and conversational
Lengthy and formal
Without emotion
What should a writer avoid in a TV script?
Long, confusing sentences
Short and simple phrases
Clear direction cues
Emotional tone
The ending of a segment must usually include _____.
A summary or call to action
Random jokes
Silence
A new topic
What is the main purpose of sound effects in a TV broadcast?
To confuse the audience
To enhance the mood and realism
To replace visuals
To lengthen the scene
The camera shots in TV segments help to _____.
Control lighting
Convey emotion and focus
Add sound
Reduce cost
What is the first step in writing a TV broadcast segment?
Editing footage
Identifying purpose and audience
Adding music
Filming actors
The outline of a segment helps writers to _____.
Memorize lines
Organize ideas logically
Create soundtracks
Choose equipment
Which of the following describes a PSA (Public Service Announcement)?
Promotes a product
Promotes awareness of public issues
Reports sports
Advertises new gadgets
“Stop Bullying Now!” is an example of _____.
Advertorial
PSA
Comedy skit
News feature
Which is the most persuasive type of TV segment?
Advocacy campaign
TV advertisement
News bulletin
Editorial
Which element makes a TV ad memorable?
Monotone voice
Catchy jingle and tagline
Long narration
Slow pacing
Storyboarding helps writers and producers _____.
Visualize the sequence of scenes
Record sound
Edit scripts
Write slogans
Which statement is true about editing a TV segment?
It removes important scenes
It improves flow and clarity
It makes the segment confusing
It always shortens the script
In advocacy campaigns, using real-life stories helps to _____.
Bore the audience
Build emotional connection
Distract from the issue
Confuse viewers
The voice-over in a TV segment is used to _____.
Narrate or explain visuals
Replace the script
Act as background noise
Confuse the audience
The ultimate goal of writing for TV is to ______.
Inform, persuade, and engage viewers effectively
Fill airtime
Make long reports
Confuse the audience
