WorksheetsE-commerce Quiz
Total questions: 116
Worksheet time: 59mins
What is the definition of e-commerce?
Using the Internet, the Web, and mobile apps to transact business.
Using Internet technologies in daily business activities.
Doing digital transactions inside a company.
Any kind of online communication between people and firms.
Which is NOT a unique feature of e-commerce technology?
Interactivity
Social technology
Information asymmetry
Richness
Which e-commerce technology feature allows sellers to market complex goods using video, audio, and text?
Richness
Ubiquity
Information density
Personalization
Which e-commerce technology enables users to create and share online content?
Ubiquity
Global reach
Information density
Social technology
What does interactivity mean in the context of e-commerce?
Complexity of a message
Allowing users to create content
Two-way communication between buyer and seller
Physically interacting with a product
What are the costs called when merchants update product prices in systems?
Fixed costs
Variable costs
Menu costs
Subscription costs
What term describes unequal access to important market information between parties?
Unfair competitive advantage
Information asymmetry
Dynamic pricing
Imperfect competition
What is a physical location where business is conducted?
Marketspace
Social network
Marketplace
The Internet
What term measures the total number of users or customers an e-commerce business can reach?
Ubiquity
Interactivity
Reach
Information density
What term refers to the complexity and content of a message?
Interactivity
Richness
Reach
Information density
What feature of e-commerce means it is available almost anywhere and anytime?
Interactivity
Ubiquity
Marketplace
Information density
Which e-commerce type is defined by the technology used rather than the market relationship?
Social e-commerce
Consumer-to-consumer (C2C)
Business-to-business (B2B)
Mobile e-commerce
Which is an example of social e-commerce?
eBay
Amazon
Wikipedia
Which is a major societal issue related to e-commerce?
Anonymity
Liability
Intellectual property
Equity
Which term is synonymous with e-commerce?
The Web
The Internet
E-business
Digital commerce
Which platform is a leader in social e-commerce?
Wikipedia
Amazon
eBay
Which is not a social e-commerce platform?
Tik Tok
Y Combinator
In which year did e-commerce begin, according to the text?
1995
1983
1985
2005
What is an example of e-business?
Amazon's page
Amazon's inventory control system
Amazon's website
Amazon's mobile app
What is the cost of participating in a market called?
Cost of finding products
Cost of bringing goods to market
Transaction cost
Cost of changing prices
How many unique features does e-commerce technology have?
9
8
6
7
What defines B2C e-commerce?
Using wireless devices for transactions
Businesses selling to consumers, most common for people
Location-based e-commerce
Businesses selling to other businesses, the largest fo
What is local e-commerce?
Using wireless devices for transactions
Businesses selling to consumers, most common for people
Location-based e-commerce
Businesses selling to other businesses, the largest fo
What is m-commerce?
Using wireless devices for transactions
Businesses selling to consumers, most common for people
Location-based e-commerce
Businesses selling to other businesses, the largest form
What are the stages of e-commerce development from its start to today?
Consolidation, reinvention, development
Invention, consolidation, reinvention
Invention, consolidation, innovation
Innovation, development, consolidation
What are the main themes in studying e-commerce?
Business, society, artificial intelligence
Technology, business, society
Web 2.0, society, artificial intelligence
Internet of things, reinvention, development
What is a first mover?
Location-based e-commerce
Value from widespread use of a product
Firm first to market, quickly gaining share
Program for optimal packet routing
What are the technology drivers of e-commerce?
Web 2.0, society, artificial intelligence
Internet, web, mobile platform
Technology, business, society
Internet of things, reinvention, development
What are major societal issues in e-commerce, including privacy and IP protection?
Technology perspective
Unique e-commerce tech features
Mobile e-commerce reality
Privacy and government surveillance
What does e-business focus on?
Digital enabling of internal firm processes
Governance of the Internet
Commercial transactions across organizations
Business perspective
Which e-commerce tech feature ties to network externalities?
Richness
Interactivity
Information density
Universal standards
Before the Web, what was true about richness and reach in marketing?
Messages had little richness.
Larger audience meant less rich messages.
Richness and reach were unrelated.
Smaller audience meant less rich messages.
Which was not a vision in e-commerce's early days?
Friction-free commerce
Disintermediation
Fast follower advantage
Perfect marketspace
What is not part of friction-free commerce?
Equal information distribution
High transaction costs
Dynamic price adjustments
No unfair competitive advantages
Which statement about e-commerce research is false?
No single academic view dominates.
Management scientists study efficient operations.
Behavioral and technical approaches exist.
Economists take a purely technical approach
By 2024, what was the estimated consumer spending on digital transactions?
$180 million
$1.8 billion
$180 billion
$1.8 trillion
Which is false about app usage?
Users spend more time on mobile browsers than apps.
Users spend 90% of app time on top five apps.
Apps are easier to monetize than websites.
Users use about 20 apps monthly.
In 2020, what percentage of U.S. Internet users accessed the Internet only via mobile?
8%
52%
34%
21%
In 2021-2021, which was not a major e-commerce tech trend?
Cloud computing for device access
Slowing growth of the Internet of Things
Smart speakers as e-commerce platforms
Business analytics for big data
Which statement about the Web is false?
The Web was the original 'killer app.'
The Web is the base technology of the Internet.
The Web supports communication and storage.
The Web was a key early application.
What are the most visible parts of a company’s business model?
Market strategy and opportunity
Revenue model and market strategy
Value proposition and competitive environment
Value proposition and revenue model
What part of a business model deals with customer and supplier power?
Value proposition
Market strategy
Competitive advantage
Competitive environment
What strategy can a firm use with new, exclusive efficient processes?
Scope
Scale
Cost competition
Focus
What describes how a firm achieves high returns on capital?
Value proposition
Competitive advantage
Market strategy
Revenue model
Maintaining user attention and engagement is most important for which type of revenue model?
Advertising revenue model
Subscription revenue model
Transaction fee revenue model
Sales revenue model
What strategy offers free basic products but charges for premium versions?
Advertising model
Subscription model
Transaction fee model
Freemium strategy
Which is not a competitor of Amazon?
eBay
Alibaba
Amazon
Starbucks
Which does not use an advertising revenue model?
Twitter (X)
Amazon
What provides services and small funding to startups?
Incubators
Crowdfunders
Angel investors
Venture capital investors
What details how to find and sell to customers?
Competitive strategy
Business plan
Market strategy
Sales analysis
Which is not an e-tailer business model variation?
Market creator
Bricks-and-clicks
Manufacturer-direct
Virtual merchant
Which is not a B2B business model?
Exchanges
E-procurement
E-tailers
E-distributors
What is the main revenue model for an e-distributor?
Transaction fee
Subscription
Sales
Advertising
What creates and sells access to digital markets?
E-distributors
Market creators
E-procurement firms
Portals
What shows what a firm offers that others do not and cannot?
Competitive environment
Competitive advantage
Value proposition
Market strategy
What are Amazon’s main value propositions?
Personalization and customization
Selection and convenience
Reduced price discovery cost
Product delivery management
Which does not lead to a competitive advantage?
Cheaper suppliers
Better employees
Fewer products
Superior products
What is an unfair competitive advantage?
Lower prices
Superior technology
Brand name
Global market access
Which investor type funds startups after they have generated revenue?
Incubators
Angel investors
Venture capital investors
Crowdfunders
What is another term for a revenue model?
Financial model
Business strategy
Business model
Financial statements
Which is not a market creator business model example?
Grab
Traveloka
Shopee
What is a business model?
Fulfills customer needs
Uses Internet, Web, and mobile platform qualities
Describes a firm’s business model
Planned activities for marketplace profit
What is an e-commerce business model?
Fulfills customer needs
Uses Internet, Web, and mobile platform qualities
Describes a firm’s business model
Planned activities for marketplace profit
What is an e-commerce business plan?
Fulfills customer needs
Uses Internet, Web, and mobile platform qualities
Describes a firm’s business model
Planned activities for marketplace profit
What is a firm's value chain?
Industry activities reducing transaction costs
Describes a firm’s business model
Planned activities for profit
Firm activities creating products from raw inputs
What is an industry value chain?
Industry activities reducing transaction costs
Describes a firm’s business model
Planned activities for profit
Firm activities creating products from raw inputs
How do exchanges generate revenue?
Advertising, subscription and affiliate referral
Sales of goods
Fees and commissions on transactions
Sales of services
What are revenue models for community providers?
Advertising, subscription and affiliate referral
Sales of goods
Fees and commissions on transactions
Sales of services
Which is not a key element of e-commerce business models?
Value Proposition
Market opportunity
Supply chain management system
Revenue Model
What is a value web?
Industry activities reducing transaction costs
Describes a firm’s business model
Planned activities for profit
Networked business ecosystem that coordinates the value chains of several firms
What is a differentiation strategy?
Strong customer ties
Unique products/service to stand out
Lower-cost products
Narrow market focus
What is a customer intimacy strategy?
Strong customer ties
Unique products/service to stand out
Lower-cost products
Narrow market focus
What are incubators?
Strong customer ties
Later-stage investors
Narrow market focus
Provide funding and services to startups
Which e-commerce type involves individuals selling to each other?
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Mobile e-commerce
Social e-commerce
What is the cost of participating in a market called?
Cost of finding products
Cost of bringing goods to market
Transaction cost
Cost of changing prices
Which is not a music industry business model?
Peer-to-peer streaming
Download-and-own
Cloud streaming
Subscription
Which is not a primary firm value chain activity?
Outbound logistics
Inbound logistics
Operations
Finance/accounting
What coordinates suppliers and distributors with a firm’s production needs online?
Value chain
Value web
Value system
Value position
What does many competitors in a market segment suggest?
Market saturation
Untapped niche
Failed market attempts
No firm differentiation
How can a firm use the Web’s ubiquity to differentiate products?
Allow consumer customization
Use commoditization
Adopt cost competition
Focus on narrow segments
Which e-commerce tech feature lowers entry barriers but expands markets?
Richness
Global reach
Interactivity
Personalization
Which does not influence a firm’s competitive environment?
Competitor pricing
Supportive organizational structures
Number of competitors
Competitor market share
Having many competitors in one market segment usually means what?
Market saturation
Untapped niche
Failed market attempts
No firm differentiation
What does a perfect market mean?
One firm has unique advantage
Minimal competition per niche
No competitive advantages, equal access to production factors
One participant has more resources
What gives a business model credibility to investors?
Market strategy
Management team
Market opportunity
Value proposition
What is leveraging in a business model?
Market strategy
Focus
Using competitive advantage in surrounding markets
Narrow market focus
Which uses the content provider model?
Priceline
Netflix
Dell
eBay
Which is not a main stage of the online buying process?
Awareness
Engagement
Conversation
Post-purchase loyalty
What does “consumer skills” mean in online behavior?
Communication skills
Knowledge of online transactions
Education level
Product evaluation skills
Which is not a method for behavioral ad targeting?
Social network data
Clickstream data
Online-offline data integration
Nielsen ratings
Which is not a traditional online marketing tool?
Sponsorship marketing
Email marketing
Affiliate marketing
Social marketing
What is selling different versions of information goods at varied prices?
Bundling
Customization
Versioning
Dynamic pricing
For a site with 100,000 monthly visitors, each making 5 page requests, how many transaction log entries are there monthly?
50,000
500,000
5 million
50 million
What metric best measures a website’s audience size?
Unique visitors
Reach
Hits
Page views
What do impressions measure?
Ad clicks
HTTP requests
Pages viewed
Ads served
What does view-through rate measure?
30-minute ad response
24-hour ad response
30-day ad response
7-day ad response
What does CPA advertising mean?
Paying for impressions in 1,000-unit lots
Paying per ad click
Paying for specific user actions
Exchanging equal value for ad space
What measures the average time spent on a website?
Stickiness
Loyalty
Retention rate
Page views
What does acquisition rate measure?
Visitors showing product interest
Visitors becoming customers
Customers buying regularly
Shoppers not returning within a year
What does conversion rate measure?
Visitors showing product interest
Visitors becoming customers
Customers buying regularly
Shoppers not returning within a year
Which online advertising format had the least spending in 2020?
Search
Rich media
Classifieds
Which ad format is expected to grow the most from 2020 to 2024?
Paid search
Sponsorships
Search engines
Video
Which Google algorithm update relates to local search?
Possum
Panda
Hummingbird
Penguin
What is Pinterest’s Lens an example of?
Keyword advertising
Visual search
Voice search
SEO
What operates like ad blockers?
Anti-virus software
Anonymous browsing
Flash cookies
Firewalls
What was the approximate spam email percentage in 2020?
55%
65 %
75%
85%
Which e-commerce presence best supports ongoing customer conversations?
Website
Offline media
Social media
Which system function displays products on a website?
Product database
Digital catalog
Shopping cart
Customer database
What are the two main parts of a system design?
Behavioral and technological design
Business objectives and tech requirements
Logical and physical design
Front-end and back-end systems
What helps engage customers in discussions on a website?
Shopping cart
On-site blog
Product database
Site tracking system
Which is not a basic business goal for an e-commerce site?
Display goods
Execute transactions
Optimize system architecture
Provide supplier links
Which includes a data flow diagram for an e-commerce site?
Physical design
Co-location plan
Testing plan
Logical design
What compares a website to competitors for speed, layout, and design?
Split testing
Funnel testing
Benchmarking
System testing
Which is not a basic function of web servers?
Site management tools
Security services
Shopping cart
Data capture tools
What verifies valid links on web pages?
HTTP
FTP
Data capture tools
Site management tools
What method analyzes a firm's strengths and weaknesses?
SWOT analysis
SLDC
DevOps
Benchmarking
