WorksheetsE-commerce and Digital Platforms Quiz
Total questions: 15
Worksheet time: 8mins
Which statement best describes E-commerce?
Any business activity using the internet
Only online B2C selling
Only advertising online
Only social media buying/selling
Which e-commerce category accounts for >85% of all e-commerce?
C2C
B2B
B2E
B2G
What is a major operational limitation of e-commerce?
Lack of global access
Data lakes for analytics
Order fulfillment + delivery complexity
GPS accuracy issues
Digital platforms produce “network effects” when:
more users decrease its cost
more users = more value for everyone
costs rise as users increase
platform must own more assets
Web 1.0 was primarily:
AI-based personalized sites
Static HTML information sites
VR-embedded intelligent web
Emotional recognition systems
Which Web generation focuses on Semantic integration?
Web1.0
Web2.0
Web3.0
Web5.0
What is Web Mining used for?
Training robotics models
Discovering patterns from Web resources
GPU resource allocation
File compression for cloud storage
Which metric is a Social Media ROI activity metric?
Operating Margin %
Unique Visitors
EBITDA
Economic Value Added
Location-based ads in M-Commerce are enabled mainly by:
Blockchain smart contracts
GPS + mobile networks
RFID in warehouses
NFC credit cards only
Lean Platforms (e.g. Uber) minimize:
corporate marketing
content creation
asset ownership
email traffic
In Big Data, Veracity refers to:
size of datasets
speed of data inflow
reliability/trustworthiness
formatting/structure variety
“What should we do?” is which analytics type?
Descriptive
Diagnostic
Predictive
Prescriptive
In Cloud Computing, Metered Services means:
Fixed monthly fee regardless of usage
Pay only for what is consumed
Customers own hardware assets
Only storage measured in units
SaaS means:
Renting VMs, networking
OS + DB + dev stack for building apps
Full apps delivered via browser
On-premise software licensing
Why does cloud matter to e-commerce + big data?
Allows companies to avoid all security issues
Provides elastic compute + storage at scale
Eliminates need for data analytics entirely
Removes need for internet connectivity
