NEW
Font size
WorksheetsAdvertising and Consumer Concepts Worksheet
Total questions: 39
Worksheet time: 20mins
What does “increase media exposure for its company and its brand” mean?
Reduce a company’s visibility in the media
Increase how often the company and its brand appear in the media
Block the company from appearing in the media
Control all media content
What is “sports sponsorship”?
Financial support for athletes only
Paying to support sports events as a marketing strategy
Selling sports equipment
Public training sessions
Corporate sponsorship refers to…
A company receiving money from the government
A company paying to be associated with a project or program
A company promoting its employees
A company selling its rights to another brand
“Artificial wants” are…
Basic human needs
Natural desires
Wants created by advertising rather than real needs
Needs related to survival
Which word refers to “advertisements shown on TV or radio”?
Flyers
Brochures
Commercials
Posters
Celebrity endorsement happens when…
A celebrity invests in a company
A celebrity refuses to promote products
A celebrity uses their status to promote a product or brand
A celebrity sells their own products
Product placement refers to…
Arranging products on shelves
Featuring products inside movies or TV shows for advertising
Storing products in a warehouse
Comparing products for customers
A catalogue is…
A tax form
A product directory
A medical form
A membership card
Brochures are…
Detailed product reports
Advertising leaflets
Social media ads
Market research documents
Consumers are…
People who produce goods
People who sell goods
People who purchase and use goods/services
People who invest in companies
Consumption refers to…
Manufacturing products
The act of using or buying goods/services
Disposing of goods
Borrowing goods
A purchase decision is…
A business investment choice
The choice a person makes about buying a product
A company’s pricing strategy
A negotiation with suppliers
Glamour refers to…
Boredom
A strong, attractive charm
Failure
Confusion
To squander money on something means…
Save money on something
Borrow money for something
Waste money on something
Invest money in something
KOLs (Key Opinion Leaders) are…
Technical workers
Highly influential people
Sales assistants
Advertising researchers
Public figures are…
Random individuals
Private employees
Well-known people with public influence
New customers
To pester someone to do something means…
Politely ask them to do something
Annoy them by repeatedly asking
Force them to do something
Prevent them from doing something
To tempt someone to do something means…
Stop them from doing it
Pressure them to avoid it
Attract or encourage them to do it
Punish them for doing it
“Be tempted to do something” means…
Be determined to do something
Be reluctant to do something
Feel attracted or encouraged to do something
Refuse to do something
To boost sales means…
Stop selling products
Increase the number of products sold
Reduce product quality
Raise product prices dramatically
To conduct market research means…
Study the market to understand customers and trends
Promote products online
Reduce advertising budgets
Produce new goods
Product positioning refers to…
Physically placing products in a store
Creating a unique image of a product in customers’ minds
Monitoring warehouse stocks
Measuring product weight
Potential customers are…
People who will never buy
Current loyal customers
People likely to buy in the future
Company shareholders
Target customers are…
Anyone who buys randomly
The main group a company aims to sell to
People avoiding the product
Previous customers only
Impulsive buying is…
Buying after careful planning
Buying with discounts
Buying suddenly without planning
Buying only expensive items
A consumerism society is…
A society focused on saving money
A society driven by high consumption of goods
A society based on agriculture
A society with no advertising
Mass production means…
Producing by hand
Producing tiny quantities
Producing large quantities using standardized processes
Producing only luxury items
Precedence means…
Delay
Priority
Waste
Reduction
“Environmental concerns must be given precedence over commercial interests” means…
Business interests are more important
Environment and business are equal
Environmental issues should be prioritized
Environmental issues are unimportant
Overproduction refers to...
Producing too little
Producing exactly enough
Producing more goods than needed
Stopping production
celebrities = well-known people = household names = famous people = big names = movie stars = pop stars/icons
Ordinary people with no public attention
People who are well-known or widely recognized by the public
People who work only in business
People who avoid media completely
preserve / protect / respect privacy
To ignore someone's personal space
To safeguard a person's private life from public interference
To allow strangers access to private information
To reveal personal details intentionally
disturb / intrude on / invade / violate privacy
Respecting people’s personal boundaries
Protecting individuals’ private information
Unwanted interference with someone's private life
Helping people stay private online
Be an intrusion / invasion of privacy
An act of supporting someone's private life
An action that violates or interferes with someone's privacy
A respectful behavior
A lawful and harmless action
Paparazzi
A journalist who writes travel blogs
A photographer who follows celebrities to take photos to sell to media
A director producing reality TV shows
A bodyguard trained to protect celebrities
achieve / win / gain fame
To become anonymous
To lose popularity
To obtain public recognition and become well-known
To reduce media attention
Maintain fame
To stay popular and continue being recognized by the public
To hide completely from the media
To stop working in the entertainment industry
To become anonymous intentionally
Make a fortune
Earning only a small amount of money
Managing monthly expenses carefully
Earning a very large amount of money
Investing money unsuccessfully
What does “celebrity endorsement” mean?
Celebrities criticizing brands on social media
A celebrity buying products for fans
A company refusing to work with celebrities
A famous person advertising or supporting a product
