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Advertising and Consumer Concepts Worksheet

Total questions: 39

Worksheet time: 20mins

Name
Class
Date
1.

What does “increase media exposure for its company and its brand” mean?

a)

Reduce a company’s visibility in the media

b)

Increase how often the company and its brand appear in the media

c)

Block the company from appearing in the media

d)

Control all media content

2.

What is “sports sponsorship”?

a)

Financial support for athletes only

b)

Paying to support sports events as a marketing strategy

c)

Selling sports equipment

d)

Public training sessions

3.

Corporate sponsorship refers to…

a)

A company receiving money from the government

b)

A company paying to be associated with a project or program

c)

A company promoting its employees

d)

A company selling its rights to another brand

4.

“Artificial wants” are…

a)

Basic human needs

b)

Natural desires

c)

Wants created by advertising rather than real needs

d)

Needs related to survival

5.

Which word refers to “advertisements shown on TV or radio”?

a)

Flyers

b)

Brochures

c)

Commercials

d)

Posters

6.

Celebrity endorsement happens when…

a)

A celebrity invests in a company

b)

A celebrity refuses to promote products

c)

A celebrity uses their status to promote a product or brand

d)

A celebrity sells their own products

7.

Product placement refers to…

a)

Arranging products on shelves

b)

Featuring products inside movies or TV shows for advertising

c)

Storing products in a warehouse

d)

Comparing products for customers

8.

A catalogue is…

a)

A tax form

b)

A product directory

c)

A medical form

d)

A membership card

9.

Brochures are…

a)

Detailed product reports

b)

Advertising leaflets

c)

Social media ads

d)

Market research documents

10.

Consumers are…

a)

People who produce goods

b)

People who sell goods

c)

People who purchase and use goods/services

d)

People who invest in companies

11.

Consumption refers to…

a)

Manufacturing products

b)

The act of using or buying goods/services

c)

Disposing of goods

d)

Borrowing goods

12.

A purchase decision is…

a)

A business investment choice

b)

The choice a person makes about buying a product

c)

A company’s pricing strategy

d)

A negotiation with suppliers

13.

Glamour refers to…

a)

Boredom

b)

A strong, attractive charm

c)

Failure

d)

Confusion

14.

To squander money on something means…

a)

Save money on something

b)

Borrow money for something

c)

Waste money on something

d)

Invest money in something

15.

KOLs (Key Opinion Leaders) are…

a)

Technical workers

b)

Highly influential people

c)

Sales assistants

d)

Advertising researchers

16.

Public figures are…

a)

Random individuals

b)

Private employees

c)

Well-known people with public influence

d)

New customers

17.

To pester someone to do something means…

a)

Politely ask them to do something

b)

Annoy them by repeatedly asking

c)

Force them to do something

d)

Prevent them from doing something

18.

To tempt someone to do something means…

a)

Stop them from doing it

b)

Pressure them to avoid it

c)

Attract or encourage them to do it

d)

Punish them for doing it

19.

“Be tempted to do something” means…

a)

Be determined to do something

b)

Be reluctant to do something

c)

Feel attracted or encouraged to do something

d)

Refuse to do something

20.

To boost sales means…

a)

Stop selling products

b)

Increase the number of products sold

c)

Reduce product quality

d)

Raise product prices dramatically

21.

To conduct market research means…

a)

Study the market to understand customers and trends

b)

Promote products online

c)

Reduce advertising budgets

d)

Produce new goods

22.

Product positioning refers to…

a)

Physically placing products in a store

b)

Creating a unique image of a product in customers’ minds

c)

Monitoring warehouse stocks

d)

Measuring product weight

23.

Potential customers are…

a)

People who will never buy

b)

Current loyal customers

c)

People likely to buy in the future

d)

Company shareholders

24.

Target customers are…

a)

Anyone who buys randomly

b)

The main group a company aims to sell to

c)

People avoiding the product

d)

Previous customers only

25.

Impulsive buying is…

a)

Buying after careful planning

b)

Buying with discounts

c)

Buying suddenly without planning

d)

Buying only expensive items

26.

A consumerism society is…

a)

A society focused on saving money

b)

A society driven by high consumption of goods

c)

A society based on agriculture

d)

A society with no advertising

27.

Mass production means…

a)

Producing by hand

b)

Producing tiny quantities

c)

Producing large quantities using standardized processes

d)

Producing only luxury items

28.

Precedence means…

a)

Delay

b)

Priority

c)

Waste

d)

Reduction

29.

“Environmental concerns must be given precedence over commercial interests” means…

a)

Business interests are more important

b)

Environment and business are equal

c)

Environmental issues should be prioritized

d)

Environmental issues are unimportant

30.

Overproduction refers to...

a)

Producing too little

b)

Producing exactly enough

c)

Producing more goods than needed

d)

Stopping production

31.

celebrities = well-known people = household names = famous people = big names = movie stars = pop stars/icons

a)

Ordinary people with no public attention

b)

People who are well-known or widely recognized by the public

c)

People who work only in business

d)

People who avoid media completely

32.

preserve / protect / respect privacy

a)

To ignore someone's personal space

b)

To safeguard a person's private life from public interference

c)

To allow strangers access to private information

d)

To reveal personal details intentionally

33.

disturb / intrude on / invade / violate privacy

a)

Respecting people’s personal boundaries

b)

Protecting individuals’ private information

c)

Unwanted interference with someone's private life

d)

Helping people stay private online

34.

Be an intrusion / invasion of privacy

a)

An act of supporting someone's private life

b)

An action that violates or interferes with someone's privacy

c)

A respectful behavior

d)

A lawful and harmless action

35.

Paparazzi

a)

A journalist who writes travel blogs

b)

A photographer who follows celebrities to take photos to sell to media

c)

A director producing reality TV shows

d)

A bodyguard trained to protect celebrities

36.

achieve / win / gain fame

a)

To become anonymous

b)

To lose popularity

c)

To obtain public recognition and become well-known

d)

To reduce media attention

37.

Maintain fame

a)

To stay popular and continue being recognized by the public

b)

To hide completely from the media

c)

To stop working in the entertainment industry

d)

To become anonymous intentionally

38.

Make a fortune

a)

Earning only a small amount of money

b)

Managing monthly expenses carefully

c)

Earning a very large amount of money

d)

Investing money unsuccessfully

39.

What does “celebrity endorsement” mean?

a)

Celebrities criticizing brands on social media

b)

A celebrity buying products for fans

c)

A company refusing to work with celebrities

d)

A famous person advertising or supporting a product