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WorksheetsMedia Theories Quiz
Total questions: 10
Worksheet time: 5mins
Uses and Gratification Theory focuses on:
How audiences actively seek media to satisfy needs
Media effects on society
Media control by government
Noise barriers
Cultivation Theory primarily examines:
Short-term media effects
Long-term influence of television on perceptions of reality
Audience feedback
Noise in communication
Which theory supports the idea of government control over the press?
Libertarian
Authoritarian
Social Responsibility
Developmental
The Libertarian theory of the press emphasizes:
Government censorship
Complete freedom of the press
State ownership of media
Press as a government mouthpiece
Soviet-Communist theory of the press advocates:
Independent media
Media controlled by the Communist Party
Complete press freedom
Market-driven media
Social Responsibility theory suggests:
Media must be free with no accountability
Media has ethical duties to society
Media should only promote government views
Media should be censored
Developmental theory focuses on:
Media’s role in promoting national development
Media freedom from government
Media as entertainment only
Media as a business
Which of these is NOT a basic communication model?
Aristotle’s model
Shannon-Weaver model
Gerbner’s model
Laswell’s model
Feedback is an essential part of which communication model?
Linear model
Wilbur Schramm’s model
Aristotle’s model
Laswell’s model
Noise in communication refers to:
Feedback errors
Any interference that distorts the message
Sender errors
Channel selection
