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WorksheetsPrinciples of Marketing Quiz
Total questions: 15
Worksheet time: 8mins
What does 'place' refer to in marketing?
The price of the product
The distribution strategy
The promotion of the product
The product features
Which of the following is NOT a factor to consider when selecting an ideal location?
Brand loyalty
Type of goods
Cost
Visibility
What type of location is typically temporary or relatively inexpensive?
Shopping centres
Kiosks / pop-up stores
Office buildings
Free-standing locations
Which channel intermediary sells mainly to consumers?
Wholesaler
Agent / broker
Distributor
Retailer
What is a key function of marketing channels?
Reducing product visibility
Limiting customer access
Creating greater efficiency
Increasing product prices
Which type of distribution intensity involves placing products in as many outlets as possible?
Exclusive
Direct
Intensive
Selective
What is a characteristic of direct distribution?
Involves multiple intermediaries
Involves wholesalers
Higher profit margins for producers
Requires less customer contact
Which of the following is a factor affecting channel choice?
Brand reputation
Advertising budget
Product packaging
Market factors
What type of products typically require a more direct marketing channel?
Convenience goods
Complex and expensive products
Standardized and inexpensive products
Low-cost items
Which of the following is an advantage of using distributors?
Direct contact with customers
Lower overall costs
Higher control over sales
Higher profit margins
What does 'temporal discrepancy' refer to?
Difference in customer preferences
Difference in product location
Difference in product quality
Product produced but not ready for purchase
Which type of marketing channel is suitable for specialty goods?
Selective distribution
Intensive distribution
Direct distribution
Exclusive distribution
What is the role of an agent or broker in a marketing channel?
Buys goods from manufacturers
Stocks inventories
Sells directly to consumers
Acts on behalf of the manufacturer
Which of the following is a type of retail location?
Online marketplaces
Home-based venues
Telemarketing
Direct sales
What is the primary goal of a marketing channel?
To reduce product visibility
To limit customer access
To distribute products efficiently
To increase production costs
