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WorksheetsDesigning a health campaign
Total questions: 9
Worksheet time: 5mins
Which set lists three plausible examples of health campaigns?
Anti-smoking outreach, vaccination awareness week, road safety ‘wear a seatbelt’ initiative
Luxury gym membership promotion, celebrity perfume launch, esports tournament
Hospital staff rota change, clinic inventory count, operating theatre refurbishment
Personal food diary challenge between two friends, private yoga class, home renovation show
What is the primary purpose for having health campaigns?
To inform and motivate communities to prevent disease or adopt healthier behaviors
To replace all clinical services with online videos
To eliminate the need for personal responsibility in health
To standardize entertainment offerings across media platforms
Which strategy focuses on knowing who the message is for?
Identify your target audience
Increase hospital bed numbers
Mandate uniform policies
Standardize clinical lab tests
Which listed strategy is about making the campaign’s core ideas easy to understand?
Create clear messages
Outsource all tasks to vendors
Avoid community input
Limit all content to technical jargon
Which strategy explicitly highlights respect for diverse beliefs, languages, and practices within audiences?
Incorporating cultural sensitivity
Reducing message frequency
Centralizing all decisions in one office
Focusing only on majority groups
Which focus area directly tackles obstacles that prevent people from adopting healthier actions?
Addressing barriers to change
Celebrating early success parties
Expanding office space
Hiring only senior staff
Which method best supports clear understanding of health campaign goals?
Using simple and direct language
Relying on technical terms exclusively
Presenting information without explanation
Sharing messages only with professionals
Which is the following is NOT an aspect of designing around behaviour change?
Promoting long-term engagement
Addressing barriers to change
Watching someone and mimicking their health behaviour
Applying behavioural science principles
Why do is it important to evaluate your campaign?
To see if you're doing it wrong
To see what is working and what is not and adapt accordingly
To see if you're doing it right
To see how many times you need to redo it
