WorksheetsProduct
Total questions: 10
Worksheet time: 5mins
Unique items that people spend considerable time, effort, and money to purchase are considered ____.
shopping goods
specialty goods
essential goods
convenience goods
In which step of the new-product development process does the company or designer look at projected costs and forecasts of product sales?
idea screening
business analysis
product design
test marketing
A product mix strategy is the process of ____.
planning which goods or services to sell
deciding on the features and benefits of a product
helping consumers use the product correctly
protecting products until customers are read to use them
A promise that a product has a certain quality or will perform in a specific way is a(n) ____.
warranty
feature
option
guarantee
Marketing a product for a purpose other than its original purpose in order to increase sales is known as ____ the product.
repackaging
regenerating
repositioning
revitalizing
For decades, Campbell, Swanson, and other companies sold a variety of soups in metal cans. Recently, they began offering soups in lined cardboard boxes, which are more ecofriendly and potentially take up less space in a pantry or cabinet. This is an example of ____ an existing product.
repackaging
regenerating
repositioning
revitalizing
The process of testing a service on a few customers before providing it to the public at large to make sure everything runs smoothly is ____.
test marketing
conducting a trial run
creating a prototype
reverse engineering
A computer simulation of a shopping environment or product that allows customers to browse through the store and inspect products is a ____.
product showcase
trial run
prototype
virtual test market
The primary P of the marketing mix is ____.
price
product
promotion
place
A warranty that extends coverage of a product beyond the initial warranty period is a(n) ____.
extended warranty
guarantee
limited warranty
full warranty
