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Digital Marketing Operation

Total questions: 3

Worksheet time: 2mins

Name
Class
Date
1.

Q1. Which of the following best represents the 4 components of the Marketing Mix (4Ps)?

a)

A) Product, Price, Place, Promotion

b)

B) Product, Profit, People, Planning

c)

C) Plan, Process, Promotion, Price

d)

D) Product, People, Price, Packaging

2.

Q2. What is the main purpose of Market Segmentation?

a)

A) To divide the market based on company revenue

b)

B) To group customers with similar characteristics for targeted marketing

c)

C) To increase product prices for premium customers

d)

D) To reduce competition by merging with other brands

3.

Q3. What is the purpose of a SWOT Analysis in marketing?

a)

A) To measure sales performance over time

b)

B) To identify Strengths, Weaknesses, Opportunities, and Threats

c)

C) To increase online followers through advertising

d)

D) To determine the company’s total profit and loss