WorksheetsData, Information & Knowledge wk 2 recap
Total questions: 35
Worksheet time: 18mins
What is data?
Processed facts
Raw facts and figures
Information with meaning
Knowledge from experience
What is information?
Raw numbers
Data organised and given context
Opinions
Predictions
What is knowledge?
Data without meaning
Information interpreted through experience
A list of facts
Guesswork
Which of the following is data?
'The average score was 72%'
'Customers prefer brand A'
'21, 34, 45'
'This strategy boosted sales'
Which item is information?
5%, 12%, 33%
'12 customers complained yesterday'
'We need more staff'
'The system is slow today'
Which item is knowledge?
A list of sales
Understanding that sales drop when it rains
A table of numbers
A raw report
Data becomes information when…
It is deleted
It is sorted/presented/summarised
It is guessed
It is hidden
Information becomes knowledge when…
A computer reads it
A person interprets it using experience
It is printed
It is stored
Which is hardest to transfer between people?
Data
Information
Knowledge
Numbers
Why do organisations need data?
To confuse customers
To support decisions
To replace staff
For decoration
Which example shows market research?
A staff meeting
Customer questionnaires
Deleting files
Changing the logo
Boots Advantage Card data helps the business to…
Change website colours
Understand customer buying habits
Reduce product quality
Hide information
Which is an example of data generated by systems?
Customer birthdays
ACD call wait times
A company lunch menu
Employee holiday dates
Targeted marketing is when…
Ads are random
Ads are personalised
Ads are only at night
Ads are for staff only
If someone views kettles and receives kettle emails, this is…
Market research
Targeted marketing
System failure
Fraud
System performance data can show…
Staff birthdays
Number of calls missed
Music playlists
Office colours
Strategic decisions are made by…
Team leaders
Middle managers
Senior leadership
Cleaners
Tactical decisions are usually…
Short-term
Mid-term
Long-term
Unplanned
Operational decisions are…
Daily decisions
3–5 year plans
Random guesses
National policies
Which level uses market trend data the most?
Operational
Tactical
Strategic
None
Greggs launched the vegan sausage roll because…
They liked the idea
Data showed a rising vegan trend
Staff demanded it
It was cheaper
A threat to a business is…
An opportunity
Something that may harm success
A product launch
A discount
An opportunity is…
A risk
A chance to grow
A problem
A complaint
Data is generated when…
Nothing happens
Sensors/users generate it
Managers guess outcomes
Files are deleted
NOT a way data is generated?
Automated sensors
Customer surveys
Website analytics
Staff gossip
Good-quality data must be…
Colourful
Accurate and up to date
Printed
Hidden
Incomplete data can lead to…
Better decisions
Wrong conclusions
More profits
No effect
Timely data means…
It is old
It is current
It is colourful
It is confidential
Data without context is often…
Helpful
Misleading
Perfect
Predictive
Example of processing data?
Deleting it
Sorting spreadsheet columns
Filing randomly
Ignoring it
Which data helps predict future trends?
Random data
Market trend data
Old files
Deleted emails
Which tool collects automated system data?
Pen
ACD distributor
Toaster
Radio
Market trends change because of…
Weather only
Fashion/tech/behaviour
Nothing
Luck
The DIK hierarchy begins with…
Knowledge
Information
Data
Predictions
Best summary of DIK?
Knowledge→Info→Data
Data→Info→Knowledge
Data=Knowledge
Only information is useful
